TerrAscend

Senior Sales Manager

TerrAscend

full-time

Posted on:

Location Type: Hybrid

Location: Hagerstown • Maryland • United States

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Salary

💰 $100,000 - $130,000 per year

Job Level

Senior

About the role

  • Develop, motivate, and engage Territory Sales Manager(s) in your assigned territory.
  • Own key accounts that represent significant Market Share to our wholesale business strategies.
  • Drive, develop, and execute strategic plans to achieve monthly and quarterly sales targets.
  • Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
  • Develop and launch a joint business planning program with partners, internal and external.
  • Execute Key (and strategic) Accounts Strategy at state level.
  • Create and communicate sales goals to ensure senior level executives are informed of the progress of those goals.
  • Understand and share industry-specific patterns, trends, and landscapes in the state.
  • Effectively communicate value propositions through presentations and proposals.
  • Report on forces that shift strategic directions of accounts and tactical budgets.
  • Maintain and report pipeline of sales to accurately forecast.
  • Work closely with Marketing, Planning, and Commercial partners to achieve sales goals and strategic objectives.
  • Attend conferences/trade shows and travel to visit partners, as needed.
  • Other duties as assigned.

Requirements

  • Experience leading a team as a sales leader; including coaching and team development.
  • Cannabis experience highly preferred.
  • Bachelor’s degree preferred but not required.
  • A deep understanding of the market services/products in our industry and market.
  • Great communication and presentation skills.
  • Expert level interpersonal skills.
  • Ability to accurately forecast sales.
  • Leadership skills to manage all sales and account managers.
  • Strong Excel, Word, PowerPoint, and technical skills.
  • Capacity to mentor and coach people.
  • Ability to analyze data to find trends and problems.
  • Ability to travel 50%+.
  • Background Check Required.
Benefits
  • Comprehensive Health Coverage – Medical, dental, vision, and prescription plans available for employees and their dependents.
  • Mental Health & Wellness Support – Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
  • Flexible Paid Time Off (PTO) – Generous PTO to support work–life balance (availability may vary by state—ask your recruiter for details).
  • Employee Assistance Program (EAP) – Free, confidential support for mental health, financial planning, legal matters, and more.
  • Paid Parental Leave – Dedicated time to rest, recharge, and care for your growing family.
  • 401(k) with Company Match – Save for the future with a 4% company match and immediate vesting.
  • Pet Insurance – Affordable coverage options to keep your pets healthy.
  • Employee Discounts – Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
  • Recognition Program – Earn points through peer-to-peer recognition and redeem for Amazon rewards or gift cards.
  • Disability & Life Insurance – Company-paid protection for life’s unexpected moments.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales forecastingdata analysisteam developmentstrategic planningbusiness planningaccount managementmarket analysispresentation skillscoachingpipeline management
Soft Skills
leadershipcommunicationinterpersonal skillsrelationship buildingmentoringmotivationengagementcollaborationproblem-solvingadaptability