Senior Brand Manager
Terramac
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Support the Brand Director in developing and refining brand positioning, long-range plans, and annual growth strategies grounded in market dynamics and consumer behavior.
- Manage portfolio strategy, including SKU optimization, whitespace assessment, and strategic prioritization of core and innovation initiatives.
- Identify and size growth opportunities across channels, segments, and usage occasions to strengthen brand equity and drive incremental growth.
- Collaborate closely with Sales and Category Management to optimize distribution, shelf presence, and promotional effectiveness.
- Lead the end-to-end innovation process from ideation and consumer validation through commercialization and post-launch evaluation.
- Own and maintain the innovation funnel, ensuring alignment with consumer needs, brand purpose, and business objectives.
- Partner with R&D, Operations, and Sales to deliver product innovation that meets quality, margin, and timing goals.
- Leverage syndicated data, market trends, and consumer research to uncover insights, measure performance, and inform strategic decision-making.
- Champion consistent brand storytelling across touchpoints, ensuring alignment with brand standards and consumer expectations.
- Drive initiatives that build brand trial, love, and loyalty, turning consumers into passionate advocates.
Requirements
- Bachelor's degree in business/marketing
- Masters/ MBA with concentration in Marketing degree preferred
- 8+ years of experience in brand management and product innovation within the Consumer-Packaged Goods (CPG) industry, with at least 3 years of people management
- Proven experience in new product development, innovation pipeline management, and portfolio strategy
- Strong P&L management and business acumen, with demonstrated success in driving brand growth and profitability
- Deep understanding of consumer insights, segmentation, and brand positioning, translating data into actionable marketing and innovation strategies
- Skilled in cross-functional leadership, collaborating effectively with R&D, Operations, Sales, Finance, and agency partners to deliver business results
- Demonstrated ability to manage a diverse product portfolio, balance core business health with innovation and renovation initiatives
- Proficient in leveraging syndicated data sources (IRI, Nielsen, Circana, etc.) and other analytics to inform decision-making
- Excellent strategic thinking, communication, and problem-solving skills, with the ability to thrive in a fast-paced, collaborative environment.
Benefits
- Competitive salary with bonus opportunities for various roles
- 100% employer paid medical premiums for our associates and their families.
- Free Mental Health, Financial Wellness, and Legal Counseling benefits
- 401K with a company match
- Company paid Life Insurance
- Tuition reimbursement assistance
- Continuous learning opportunities through various platforms and resources
- A robust parental leave program
- Care Relief Fund to help Associates in need.
- Associate Assistance Program
- Paid volunteer time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct innovationnew product developmentinnovation pipeline managementportfolio strategyP&L managementconsumer insightssegmentationdata analysisstrategic decision-making
Soft skills
cross-functional leadershipcollaborationstrategic thinkingcommunicationproblem-solvingpeople managementadaptabilitycreativityanalytical thinkingconsumer advocacy
Certifications
Bachelor's degree in business/marketingMBA with concentration in Marketing