Senior Publicist

TerraCycle

Senior Publicist at TerraCycle executing public and media relations strategies and securing high-impact media placements. Collaborating to develop narratives for effective storytelling and brand elevation.

Posted 6/30/2026full-timeTrenton • New Jersey • 🇺🇸 United StatesSenior💰 $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in public relations, including crafting compelling narratives and managing media relationships. Proficient in project management and skilled in writing press releases and media pitches that align with brand tone and style.

Highest-signal resume keywords

Public Relations Campaign ExecutionMedia Relationship ManagementAP Style WritingProject ManagementMicrosoft Office Suite Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Press Release WritingMedia Pitch DevelopmentNarrative DevelopmentNewsjackingAward Submission Development

Soft Skills

Team PlayerConfident CommunicatorAttention to DetailSelf-MotivatedProactive

Tools & Technologies

CisionMuck RackMeltwaterGoogle Workspace

Industry Keywords

SustainabilityCommunicationsMarketingPublic RelationsMedia Outlets

About the role

Key responsibilities & impact

Actively pitch “A-list” media contacts to secure features, profiles, and trend stories
Develop narratives to turn insights into story hooks that won’t be ignored
Monitor the 24-hour news cycle to insert TerraCycle into our breaking news and cultural moments (newsjacking)
Write high-quality, informative and interesting press releases and media pitches, with a keen eye for detail and accuracy
Develop and foster relationships with key media and be able to coordinate interviews, manage deadlines, and develop talking points on behalf of TerraCycle
Support the development of award submissions on behalf of TerraCycle, continuing to build on its legacy as one of the most innovative companies in sustainability

Requirements

What you’ll need

Must be a team player and confident communicator; an “idea person”, able to drive compelling narratives/pitches
Must possess excellent written communication skills with a deep understanding of AP Style and writing in brand tone and style
Strong project management skills with ability to supervise multiple projects
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national media outlets
Proactive, reliable, responsible and accurate with an attention to detail. Self-motivated with a positive and professional approach
Bachelor’s degree in communications, marketing, business, or related field is preferred
5 years of experience in PR; agency experience preferred
Excellent computer skills; proficient in Microsoft Office Suite, Google Workspace, and PR tools (e.g., Cision, Muck Rack, or Meltwater).

Benefits

Comp & perks

Medical, Dental, Vision, Life, AD&D insurance available after 30 days
401(k) plan with company match available after 30 days
22 PTO + 2 VTO + 9 paid holidays per year
Hybrid work schedule
Year-round Flex Fridays
Catered vegetarian lunch available in the office
M-F Casual office environment