TerraCycle

Senior Manager, Email Strategy & CRM

TerraCycle

full-time

Posted on:

Location Type: Hybrid

Location: Trenton • New Jersey • United States

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Salary

💰 $75,000 per year

Job Level

Senior

About the role

  • Develop and execute a comprehensive CRM roadmap that aligns with company growth goals
  • Map the customer journey to identify key moments for intervention, from onboarding and activation to upsell and win-back strategies.
  • Set a growth mindset within the team to continually add high-quality, new-to-file email addresses to our database.
  • Define and track key performance indicators (KPIs) including email deliverability, open rates, CTR, conversion rate, churn rate, and incremental revenue, and use these to continuously refine and improve our CRM series and email campaigns with a focus on achieving revenue goals.
  • Build advanced customer segments based on behavioral data, purchase history, and predictive modeling (e.g., RFM analysis).
  • Oversee the deployment of high-impact campaigns across email, SMS and WhatsApp.
  • Manage the CRM tech stack (Hubspot, Klaviyo, etc.).
  • Establish a rigorous testing culture to optimize subject lines, content, send times, and offer structures.

Requirements

  • 4+ years in CRM, lifecycle marketing, or retention marketing, with at least 2 years in a leadership/management role
  • Deep expertise with enterprise-level ESPs/CDPs (e.g., Hubspot or Klaviyo)
  • Comfortable working with large datasets, and ability to teach staff how to construct relevant and actionable analyses
  • Proven track record of scaling a CRM program that significantly moved the needle on retention and LTV
  • Ability to translate complex data insights into actionable marketing strategies for executive stakeholders.
Benefits
  • Medical, Dental, Vision, Life, AD&D insurance available after 30 days
  • 401(k) plan with company match available after 30 days
  • 22 PTO + 2 VTO + 9 paid holidays per year
  • Hybrid work schedule
  • Year-round Flex Fridays
  • Catered vegetarian lunch available in the office M-F
  • Casual office environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMlifecycle marketingretention marketingemail deliverabilityopen ratesCTRconversion ratechurn ratepredictive modelingRFM analysis
Soft Skills
leadershipdata analysiscommunicationstrategic thinkingteam managementproblem-solvinggrowth mindsettesting cultureactionable insightsstakeholder engagement