Terra

Senior Digital Product Analyst

Terra

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Senior

About the role

  • Conduct qualitative and quantitative research to understand users' behavior, pain points and needs (and translate all of that into real product opportunities).
  • Map user journeys, identify bottlenecks, and propose continuous improvements focused on efficiency and growth.
  • Lead discovery and support squads in prioritization based on impact and effort.
  • Create and maintain functional requirements, user stories and acceptance criteria.
  • Monitor key metrics (OKRs, KPIs) and generate insights to support decision-making.
  • Serve as the bridge between business, content, technology and design, ensuring alignment and smooth delivery.
  • Support strategic roadmaps, ensuring a long-term vision while maintaining short-term execution — the classic “keep the plane flying while replacing the wings.”
  • Act as a technical reference for the team, sharing best practices and raising the company's product maturity level.

Requirements

  • Solid experience in the digital field, especially in agile environments.
  • Clear, assertive communication focused on creating alignment (concise and purposeful).
  • Strategic mindset with the ability to deliver in the short term.
  • Strong autonomy and sense of ownership.
Benefits
  • Choose the ideal benefit for you and your dependents through a digital platform with multiple categories, including gym, meal (VR), grocery (VA), pharmacy allowance, health insurance, dental insurance and life insurance;
  • Corporate mobile phone. Yes, a brand-new smartphone for you!
  • Unlimited voice and data plan! Yes, unlimited! On the best mobile network, even faster with Vivo's 5G!
  • An exclusive Vivo offer with special discounts on landline, broadband, TV and apps;
  • Eligible to receive an annual bonus or PPR (profit-sharing/annual bonus);
  • Plan your future with a private pension plan;
  • Have children? You'll be entitled to a subsidy to help with school, daycare or nanny expenses;
  • Work in an environment that respects your personality, dress style and individuality, where you can be authentic. #BeYou
  • Work remotely up to 2 days per week. #Mobility
  • Flexible working hours;
  • Enjoy a day off to celebrate your birthday;
  • Participate in one of the largest corporate volunteer programs to help change the world;
  • Benefit from our Educational Development Program, offering partner institutions with discounts, certifications and online courses.
  • Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in over 17 countries! #VivoMyCareer
  • Access a range of initiatives to improve your physical, emotional and social well-being. We have #VivoWellBeing, which encourages healthy habits and a better quality of life! Services include consultations with nutritionists, psychologists, social workers, telemedicine, and more!
  • All our positions are open to people with disabilities and/or rehabilitated workers. We have a culture that values diversity, differences and people's potential!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
qualitative researchquantitative researchuser journey mappingfunctional requirementsuser storiesacceptance criteriamonitoring key metricsOKRsKPIsagile methodologies
Soft skills
clear communicationassertive communicationstrategic mindsetautonomyownershipcollaborationproblem-solvingleadershipprioritizationinsight generation