Tensure Consulting

Marketing Manager – Director

Tensure Consulting

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

AWSAzureGoogle Cloud Platform

About the role

  • Lead the tactical rollout of Tensure’s repositioning as a FinServ-focused platform engineering firm — the new website and messaging are built, and you’ll take them to market
  • Build the campaign infrastructure and supporting assets (pitch decks, one-pagers, case studies, sales enablement materials, landing pages) that bring the new positioning to life
  • Coordinate the launch across channels so the market hears a single, clear story
  • Work with our paid media agency to build and execute demand generation programs targeting financial services decision-makers (engineering leaders, CTOs, VPs of Platform, Heads of Infrastructure)
  • Develop and optimize multi-channel campaigns (email, paid, organic, events) with clear attribution and ROI tracking
  • Partner closely with Sales to align marketing efforts with revenue goals and priority accounts in banking, payments, lending, insurance, and wealth management
  • Define and execute a content strategy that positions Tensure as the go-to platform engineering partner for financial services
  • Collaborate with engineers, Solutions Architects, and Practice Directors to turn deep FinServ and platform engineering expertise into compelling thought leadership (blogs, whitepapers, case studies, webinars)
  • Own the company website post-launch — optimize for SEO, conversion, and lead capture as the new positioning hits the market
  • Continuously refine our digital presence to reflect Tensure’s evolving work and wins in the FinServ platform engineering space
  • Monitor and report on site performance, traffic trends, and lead conversion metrics
  • Develop and manage Tensure’s social media presence, with a focus on LinkedIn and relevant FinServ and engineering communities
  • Build engagement strategies that amplify our people, our expertise, and our point of view on platform engineering in regulated industries
  • Support employer branding efforts to attract top-tier engineering and consulting talent
  • Plan and execute events — both virtual and in-person — including webinars, roundtables, sponsorships, and FinServ industry conferences
  • Identify and cultivate co-marketing opportunities with technology partners (AWS, Azure, GCP) and FinServ ecosystem players
  • Represent Tensure at industry events and help our leadership team do the same
  • Source, manage, and hold accountable a network of specialized vendors and freelancers (design, copywriting, paid media, video, etc.)
  • Build processes and playbooks that make the marketing function repeatable and scalable
  • Hire and mentor your first direct report within the first year, with a vision for growing the team over time

Requirements

  • 6–10+ years of marketing experience, with at least 2 years in B2B technology or professional services
  • Proven experience building or significantly scaling a marketing function — not just inheriting a mature team
  • Strong demand generation chops — you know how to build pipeline, not just brand awareness
  • Experience managing external vendors, agencies, and freelancers to deliver high-quality work on time and on budget
  • Excellent written and verbal communication skills — you can write a compelling case study and present a campaign strategy to leadership with equal confidence
  • Data-driven mindset with experience in marketing analytics, attribution, and reporting
  • Comfort operating as both a strategist and an executor — you’re not above rolling up your sleeves
  • Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment
Benefits
  • Medical, dental, vision & prescription benefits starting day 1!
  • Company paid short-term/long-term disability, AD&D and life insurance
  • We contribute 3% of your base salary to a 401k (regardless of your contribution)
  • 5 weeks Paid Time Off + 11 Company Holiday
  • A transparent pay structure with a clear path to promotion
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationmarketing analyticsSEOcontent strategycampaign infrastructuremulti-channel campaignslead captureattributionproject managementevent planning
Soft Skills
communicationstrategic thinkingcollaborationleadershipmentoringtime managementproblem-solvingadaptabilitycreativitydata-driven mindset