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Marketing Campaign Manager – Product Marketing
TENEX.AIMarketing Campaign Manager at TENEX specializing in product marketing and campaign execution for B2B cybersecurity. Creating compelling narratives and managing multi-channel campaigns for security operations buyers.
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders.
- Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content
- Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature.
- Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set.
- Ideate, build and manage the entire campaign content that powers sales enablement, partnering closely with the Head of Sales Enablement who owns the enablement function and roll-out.
- Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework.
- Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field.
- Keep enablement content current as positioning, packaging, and the competitive landscape evolve.
- Plan and execute campaigns, including content BOM, sales enablement, webpage content, social content, and event messaging, to drive pipeline and revenue goals.
- Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule.
- Build audience segments and persona-based journeys as the foundation for campaign targeting.
- Monitor and track campaign content performance and report results clearly to senior leadership.
- Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time.
- Use marketing automation and analytics tools to manage execution and surface insight.
Requirements
What you’ll need- 4 to 7 years in B2B marketing, with demonstrated strength in both content or product marketing and campaign execution. Cybersecurity or technical B2B experience is strongly preferred.
- Exceptional writing skills, with a portfolio that shows you can turn complex, technical subject matter into clear and compelling narrative.
- Experience building sales enablement content (decks, battlecards, one-pagers) in partnership with sales or enablement teams.
- A working understanding of positioning, messaging frameworks, and buyer journeys, and the judgment to apply them.
- Hands-on experience planning and executing multi-channel campaigns and measuring their impact on pipeline.
- Comfort with marketing automation and analytics platforms (e.g., HubSpot, Marketo, or similar).
- A self-starter who thrives in a fast-paced, ambiguous, build-it-now environment and can own work end to end.
- Bonus: familiarity with security operations, MDR, or the broader cybersecurity landscape.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Exceptional Writing SkillsContent DevelopmentMulti-Channel Campaign PlanningPerformance MeasurementMessaging FrameworksBuyer JourneysSales Deck CreationCompetitive AnalysisTechnical Subject Matter TranslationAudience Segmentation
Soft Skills
Self-StarterAdaptabilityCollaborationJudgmentCommunication