TENEX.AI

Director of Product Marketing – Growth, Demand

TENEX.AI

full-time

Posted on:

Location Type: Hybrid

Location: Sarasota • Florida • 🇺🇸 United States

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Job Level

Lead

Tech Stack

Cyber SecurityGo

About the role

  • Lead growth marketing strategy and execution across the full marketing funnel, focusing on conversion rate optimization, campaign performance, and measurable revenue impact.
  • Own end-to-end campaign management and execution for product launches and key initiatives, including audience segmentation, channel strategy (SEO, paid media, email, webinars), and performance analysis.
  • Drive content strategy and creation (e.g., case studies, white papers, blog posts, web copy) that translates complex technical capabilities into compelling, differentiated value propositions for target personas.
  • Manage marketing data integrity and performance reporting, utilizing attribution modeling and marketing automation platforms (e.g., Hubspot, Salesforce) to derive actionable insights and optimize lead quality.
  • Collaborate cross-functionally with Product, Sales, and Customer Success to support Go-To-Market (GTM) strategy and ensure marketing initiatives directly support sales and expansion goals.
  • Execute and rigorously track KPIs, specifically measuring impact through metrics like Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline contribution.
  • Act as the primary subject matter expert for Tenex.ai's products, owning the competitive intelligence and internal enablement necessary for sales and BDR teams.

Requirements

  • 5-7+ years of progressive marketing experience, with a focus on Enterprise B2B SaaS and product marketing (cybersecurity strongly preferred).
  • Proven track record in driving qualified lead generation, growth marketing, and campaign management that directly contributes to revenue growth.
  • Exceptional writing, storytelling, and content creation skills, with the ability to simplify technical concepts into clear, engaging marketing materials.
  • Expertise in marketing data management, reporting, and attribution modeling, with proficiency in enablement technologies (e.g., Hubspot, SalesForce).
  • Experience collaborating with or managing BDR/SDR functions to optimize lead qualification and hand-off.
  • Strong analytical mindset with a history of using data-driven decision-making to optimize marketing spend and performance.
  • Outstanding communication, presentation, and cross-functional collaboration skills.
  • Travel requirements, including industry events or lead generation initiatives, are possible.
Benefits
  • Competitive salary and benefits package.
  • A culture of growth and development, with opportunities to expand your knowledge in AI, cybersecurity, and emerging technologies.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingconversion rate optimizationcampaign managementaudience segmentationperformance analysiscontent strategyattribution modelinglead generationdata-driven decision-makingB2B SaaS
Soft skills
writingstorytellingcontent creationanalytical mindsetcommunicationpresentationcross-functional collaboration