Senior Marketing Manager – PUBG Mobile

Tencent

Senior Marketing Manager responsible for marketing initiatives for PUBG Mobile in North America. Focusing on player engagement and campaign management to enhance brand reputation.

Posted 5/16/2026full-timeLos Angeles • California • 🇺🇸 United StatesSenior💰 $97,000 - $224,900 per yearWebsite

About the role

Key responsibilities & impact

Develop and lead integrated marketing campaigns for the North American region.
Oversee the regional KOL/Influencer strategy.
Plan and execute diverse offline activations and strategic BD partnerships.
Coordinate closely with the China-based operations team to align local community and PR resources.

Requirements

What you’ll need

3+ years of experience in gaming marketing within North America
A solid understanding of the Battle Royale/Shooter category and the PUBG Mobile ecosystem is a significant plus.
A proven ability to balance creative thinking with data-driven strategy
Strong project management skills with a track record of taking marketing initiatives from concept to completion
Deep familiarity with North American pop culture and gaming trends
Proficient in leveraging mainstream platforms (YouTube, Twitch, TikTok)

Benefits

Comp & perks

Employees hired for this position may be eligible for a sign on payment
Relocation package
Restricted stock units
Medical benefits
Dental benefits
Vision benefits
Life insurance
Disability benefits
Participation in the Company’s 401(k) plan
Up to 15 to 25 days of vacation per year (depending on the employee’s tenure)
Up to 13 days of holidays throughout the calendar year
Up to 10 days of paid sick leave per year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

gaming marketingproject managementdata-driven strategy

Soft Skills

creative thinking