Senior Product Marketing Manager – Public Sector

Tenable

Senior Product Marketing Manager leading go-to-market strategy for public sector. Focusing on government adoption and Tenable's cybersecurity solutions.

Posted 6/3/2026full-timeRemote • Colorado, Massachusetts • 🇺🇸 United StatesSenior💰 $130,000 - $173,333 per yearWebsite

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Serve as a technical expert leading thought leadership among government partners, customers, and at key industry events.
Lead new product and solution launches tailored to the Public Sector, ensuring successful positioning within government procurement cycles.
Develop messaging strategies that maintain technical accuracy and alignment with frameworks such as NIST, CISA Binding Operational Directives (BOD), and CJIS.
Provide actionable market insights on the legislative landscape (e.g., Cyber Executive Orders), customer feedback, and competitive analysis to influence product roadmaps, certifications, and go-to-market strategies.
Partner with cross-functional teams to support complex government contract vehicles and channel-centric business models (e.g., Carahsoft, GSA).
Develop compelling demo use cases and sales plays focused on government-specific environments, including hybrid cloud, zero trust, and critical infrastructure.
Create impactful marketing assets including white papers on compliance, blog posts, website content, and specialized sales collateral for Federal/SLED account teams.
Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth within specific agencies.
Engage the government cybersecurity community through social channels, technical forums, and industry events to foster advocacy and adoption.
Contribute to analyst and public relations efforts to amplify Tenable’s leadership in government-wide exposure management.
Develop and deliver partner and sales enablement programs, including training and resources that enhance customer success across the public sector.

Requirements

What you’ll need

8+ years in product marketing or a related role within the Public Sector/B2G technology space.
Solid understanding of the cybersecurity market, with the ability to translate technical concepts (Vulnerability Management, Cloud Security, OT) into mission-level outcomes.
Proven experience leading product or solution launches that drive measurable results in the Federal or SLED markets.
Demonstrated ability to collaborate effectively with globally distributed teams and specialized government sales units.
Excellent communication skills, with the ability to craft messages for both technical practitioners (CISO/ISSO) and executive agency leadership.
Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high.
Experience partnering with fast-paced, research-based teams to extract and market technical insights.
Ability to travel domestically up to 20% to engage with agencies and attend key Public Sector summits.
Based in the greater Boston, MA, or Columbia, MD areas.

Benefits

Comp & perks

medical, dental, vision, disability and life insurance
401(k) retirement savings with company match
an employee stock purchase plan
an employee referral program
flexible spending accounts
an Employee Assistance Program (EAP)
education assistance
parental leave
paid time off (PTO)
company-paid holidays
health and wellness events
community programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcybersecurityvulnerability managementcloud securityoperational technology (OT)market insightsgovernment procurementsales enablementcompliancetechnical messaging

Soft Skills

communicationcollaborationleadershipthought leadershipadaptabilitycustomer successcreativityanalytical thinkingstrategic thinkingengagement