Senior CRM Specialist

Ten Lifestyle Group

Senior CRM Specialist driving engagement and retention strategies at Ten Group. Overseeing planning and execution of CRM campaigns and ensuring alignment with business objectives.

Posted 7/3/2026full-timeCape Town • 🇿🇦 South AfricaSeniorWebsite

About the role

Key responsibilities & impact

Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention.
Champion CRM best practice, ensuring communications are customer-first, compliant, and value-led.
Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals.
Own the end-to-end strategy for email marketing, including planning, segmentation, automation, and optimisation.
Design, build, and optimise multi-step CRM journeys (e.g. onboarding, activation, engagement, reactivation).
Lead the development of personalised, dynamic content using behavioural, transactional, and preference data.
Ensure campaigns are delivered accurately, on time, and to a consistently high standard.
Drive email list growth, segmentation, personalisation, and targeting strategies.
Leverage data to segment audiences intelligently and deliver relevant, timely communications.
Develop and own testing and optimisation frameworks (A/B testing, holdout testing, performance benchmarking).
Use insights to continuously improve performance against KPIs.
Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders.
Partner with analytics teams to define success metrics and measurement frameworks.
Use performance learnings to inform future CRM strategy and roadmap planning.
Act as a trusted CRM partner to cross-functional teams, including Marketing, Product, Tech, Legal, and Customer Experience.
Influence stakeholders with data-driven recommendations and clear communication.
Support alignment on CRM priorities, timelines, and best practice.
Ensure CRM activity complies with data privacy regulations and internal governance standards.
Contribute to the development of CRM guidelines, documentation, and ways of working.
Stay up to date with industry trends, tools, and innovations, proactively identifying opportunities for improvement.

Requirements

What you’ll need

Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business.
Strong hands-on experience with CRM platforms (Braze, Klaviyo, or similar).
Proven experience delivering automated journeys and personalised campaigns at scale.
Strong analytical mindset with the ability to translate data into actionable insights.
Excellent stakeholder management and communication skills.
Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams.
Fluent in English
Experience working with large, global customer databases.
Familiarity with consent management, data privacy, and compliance (e.g. GDPR).
Experience collaborating with product and engineering teams on CRM-related initiatives.
Background in premium, loyalty, or experience-led brands.

Benefits

Comp & perks

A competitive salary depending on experience
Flexible work arrangements including Hybrid work possibilities; with up to 60% Home Office.
Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
Extra Rewards. Lucrative Ten Loyalty Rewards program.
Remote Working Holidays - possibilities to Travel and Work!
Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
We also offer a company contribution towards medical aid, and transport home for those working a late shift (applies to those who don't have a car).
ICAS Employee Health and Wellness (EHW) services which are confidential and free for all employees to use.
Safe & secure offices in the Foreshore with complimentary off-street parking.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM PlatformsAudience SegmentationAutomation LogicA/B TestingPerformance BenchmarkingData ArchitecturePersonalized CampaignsMulti-Step CRM JourneysEmail List GrowthData Privacy Regulations

Soft Skills

Excellent CommunicationAnalytical MindsetCollaborationInfluencing StakeholdersCustomer-Centric Approach