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CRM Manager
Ten Lifestyle GroupCRM Manager driving CRM strategy and execution for Ten, a lifestyle management leader. Leading cross-regional CRM initiatives and optimizing multi-channel campaigns for customer engagement.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own and drive CRM strategy
- Lead the end-to-end delivery of CRM programs across Americas, EMEA, LAC, and APAC
- Translate business goals and customer insights into clear CRM roadmaps and actionable plans
- Champion a customer-first, value-driven CRM approach across the organization
- Act as the regional point of contact and escalation for all CRM-related initiatives
- Oversee the planning, execution, and optimization of multi-channel CRM campaigns
- Drive lifecycle marketing initiatives including acquisition, engagement, retention, and reactivation
- Implement and scale test & learn frameworks (A/B and multivariate testing)
- Continuously optimize journeys, segmentation, and messaging based on performance data
- Work with leading CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Klaviyo or similar)
- Use data (behavioral, transactional, preference-based) to drive advanced personalization
- Partner with technical teams to improve data flows, integrations, and tracking
- Monitor performance across key KPIs (engagement, conversion, retention, revenue) and translate insights into action
- Manage and develop CRM team members, fostering growth and high performance
- Collaborate with global stakeholders across marketing, product, and tech
- Act as a CRM subject-matter expert, promoting best practices and innovation
- Manage relationships with external vendors and CRM/ESP partners
Requirements
What you’ll need- Proven experience as a CRM Manager or similar role, owning end-to-end CRM programs
- Strong hands-on experience with enterprise-level CRM or ESP platforms (such as Braze, Klaviyo, etc.)
- Solid understanding of customer lifecycle marketing, segmentation, and personalization strategies
- Strong analytical mindset with the ability to turn data into actionable insights
- Experience leading teams and working with global stakeholders
- Strong project management and communication skills
- Results-driven, proactive, and comfortable managing multiple priorities
Benefits
Comp & perks- A competitive salary depending on experience
- Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
- Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
- Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
- Extra Rewards. Lucrative Ten Loyalty Rewards program.
- Remote Working Holidays - possibilities to Travel and Work!
- Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM strategylifecycle marketingA/B testingmultivariate testingsegmentationpersonalizationdata analysisproject managementcampaign optimizationKPI monitoring
Soft Skills
leadershipcommunicationcollaborationanalytical mindsetresults-drivenproactiveteam developmentcustomer-first approachrelationship managementinnovation