CRM Manager

Ten Lifestyle Group

CRM Manager responsible for leading the CRM program across the Americas/EMEA/LAC/APAC region. Collaborating with global teams to enhance capabilities and drive strategic initiatives.

Posted 5/21/2026full-timeBogotá • 🇨🇴 ColombiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

As CRM Manager, you will play a critical role in leading the delivery of our CRM program across the Americas/EMEA/LAC/APAC region while driving major strategic initiatives on a global scale.
You will collaborate with stakeholders worldwide to scale and enhance our CRM capabilities and provide direct line management to team members as required.
In this role, you will take full ownership of the Americas CRM landscape and agenda, working closely with a global, cross-functional team to drive day-to-day CRM planning, management, and execution across the region.
The primary focus will be to deliver sustainable growth through ongoing tactical and strategic campaign optimization, supported by regular performance analysis and clear communication of insights back to the business.
Own and lead the end-to-end delivery and performance of the CRM program across the Americas/EMEA/LAC/APAC region.
Set the strategic direction for the Americas/EMEA/LAC/APAC CRM agenda, driving efficient day-to-day planning, management, and execution.
Champion a customer-first, value-led approach to CRM, aligned with best practice.
Serve as the primary regional authority and escalation point for all CRM-related activity.
Lead the scoping, planning, and execution of major data, technology, and marketing automation initiatives to advance CRM capability and impact.
Own CRM performance analysis and reporting across the region, delivering clear, actionable insights and recommendations to inform strategy, optimization, and business decision-making.

Requirements

What you’ll need

Significant experience as a CRM Manager with a deep understanding of core CRM principles.
Proven line management experience is essential.
Extensive experience with Email Service Providers (ESPs), including creating and reviewing complex segmentation queries.
Experience using Braze
Strong customer-centric mindset, covering campaign creation, lifecycle optimization, test & learn methodology, KPI definition, and reporting.
Excellent data and analytical skills, with the ability to interpret insights and provide actionable recommendations.
Proven track record in managing end-to-end CRM programs and email marketing processes.
Expertise in CRM principles, email marketing, and customer lifecycle management.
Demonstrated ability to drive measurable improvements in campaign effectiveness and KPIs.
Ability to define, implement, and promote best practices in CRM and email marketing.
Strong project management, communication, and analytical skills.
Experience collaborating with global stakeholders and managing relationships with email service providers.
Capability in using Liquid logic
Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Benefits

Comp & perks

A competitive salary depending on experience
Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
Extra Rewards. Lucrative Ten Loyalty Rewards program.
Remote Working Holidays - possibilities to Travel and Work!
Employee Discounts. Access to lots of great travel and entertainment discounts as our clients’ members would!

ATS Keywords

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Hard Skills & Tools

CRM managementemail marketingcampaign optimizationdata analysissegmentation queriesKPI definitionLiquid logicBrazemarketing automationcustomer lifecycle management

Soft Skills

line managementcustomer-centric mindsetproject managementcommunicationanalytical skillscollaborationrelationship managementstrategic thinkingproblem-solvinginsight interpretation