Temedica

Product Marketing Manager

Temedica

full-time

Posted on:

Location Type: Hybrid

Location: Munich • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • Develop product positioning, value propositions, and messaging that resonate with target audiences.
  • Support go-to-market planning for product launches and feature rollouts.
  • Build sales enablement materials such as decks, one-pagers, and battle cards.
  • Translate technical product features into customer-focused benefits.
  • Collaborate with product managers to ensure alignment between product strategy and marketing execution.
  • Design and execute content campaigns (blogs, whitepapers, videos, case studies, webinars) together with the marketing team.
  • Act as a content consultant across teams, advising on tone of voice, consistency, and brand guidelines.
  • Create content that fuels lead generation, demand marketing, customer engagement, and sales processes (e.g., pitch and enablement decks).
  • Optimize content for distribution across multiple channels (website, CRM, social media, partner platforms).
  • Use data and customer insights to refine content strategy and improve performance.
  • Conduct competitor and market research to inform positioning and messaging.
  • Analyze customer feedback and usage patterns to identify content opportunities.
  • Build and align personas and customer journeys to guide communication strategy in collaboration with product and sales teams.
  • Share insights with commercial and product teams to strengthen campaigns and sales conversations.
  • Ensure that our health and lifestyle positioning differentiates us in a competitive market.

Requirements

  • 3–5 years of experience in product marketing, content marketing, or related roles, ideally in healthtech, lifestyle, or SaaS.
  • Strong writing, editing, and storytelling skills in German and English.
  • Experience in go-to-market strategy and campaign execution.
  • Proven ability to create and design content and graphics that drive both awareness and conversion.
  • Structured and analytical approach with strong project management skills.
  • Excellent communication and organizational skills.
  • Structured approach to working and reporting.
  • Ability to collaborate across teams and consult stakeholders effectively.
  • Hands-on experience with AI applications in content creation and workflow setup.
  • Familiarity with healthcare, pharma, or other regulated industries (nice to have).
  • Experience in app or SaaS content marketing (nice to have).
  • Working knowledge of SEO, SEM, and digital content distribution (nice to have).
  • Understanding of sales enablement processes and tools (nice to have).
Benefits
  • €150 monthly subsidy: Flexible allowance to spend on what makes the most sense for you. Available after the probationary period and can be applied to a wide range of options — for example, home internet, a BahnCard or public transport, kindergarten subsidy, paid time off, or even a workation.
  • Company pension scheme: Employer contributes 50% of your contribution, capped at a maximum of €90 per month to support your long-term financial security and retirement savings.
  • Hybrid work policy: Work from anywhere within Germany. Your team decides when to come into the office — typically around four days per month — so you can enjoy in-person collaboration and celebrations.
  • Company off-sites and kick-offs: Regular events for knowledge-sharing, team alignment, and strategic planning.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingcontent marketinggo-to-market strategycampaign executioncontent creationgraphic designSEOSEMdata analysiscustomer insights
Soft skills
writingeditingstorytellingproject managementcommunicationorganizational skillscollaborationconsultationanalytical thinkingstructured approach