TelyRx

Senior Lifecycle Marketing Manager

TelyRx

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $90,000 - $100,000 per year

Job Level

Senior

About the role

  • Own TelyRx’s end-to-end lifecycle strategy across the full patient journey, from first order to long-term retention
  • Design and execute programs that materially impact LTV, repeat rate, refill adoption, and cohort performance
  • Partner closely with Performance, Product, CX, and Analytics to ensure lifecycle is embedded into growth strategy
  • Own all email and SMS strategy, execution, and optimization—including transactional, refill, educational, and promotional programs
  • Build segmentation frameworks based on behavior, condition type, purchase cadence, and product mix
  • Own lifecycle strategy for TelyWell Rewards and the referral program
  • Lead lifecycle-driven direct mail initiatives where they support retention, refills, or high-value cohorts
  • Own lifecycle KPIs including retention, repeat purchase rate, LTV, churn, engagement, and cohort health
  • Build clear reporting that connects lifecycle activity directly to revenue outcomes

Requirements

  • 5+ years of experience in lifecycle, retention, or CRM marketing, ideally in wellness, ecommerce, or subscription-adjacent businesses
  • Proven experience owning email and SMS programs that drive measurable revenue impact
  • Comfortable operating at both the strategic and executional level—you can define the roadmap and handle day to day execution across channels
  • Highly data-driven with strong instincts around cohort analysis, lifecycle economics, and funnel behavior
  • A systems thinker who understands how channels, timing, incentives, and messaging work together
  • Confident owning outcomes and collaborating cross-functionally without heavy oversight.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM marketingemail marketingSMS marketingcohort analysisdata analysissegmentation frameworksreportingretention strategiesdirect mail initiatives
Soft Skills
strategic thinkingexecutional skillsdata-driven decision makingcollaborationcross-functional teamworkcommunicationproblem-solvingleadershipadaptabilitysystems thinking