Senior Market Manager

TELUS

Senior Market Manager leading go-to-market launches for TELUS telecommunications services. Coordinating strategy, channel readiness, analytics, and execution across Wireless and Wireline initiatives.

Posted 8/4/2026full-timeVancouver • 🇨🇦 CanadaSenior💰 CA$86,000 - CA$136,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market initiatives, project management, and cross-functional collaboration, with a strong focus on analyzing KPIs and market data to drive strategic decisions. Proficient in developing frameworks and enhancing processes to improve operational efficiency in telecommunications or B2C environments.

Highest-signal resume keywords

Go-To-Market StrategyProject ManagementKPI AnalysisStakeholder EngagementMarketing Automation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market FrameworksMarket Data AnalysisCompetitive IntelligenceProcess GovernanceOperational Efficiency

Soft Skills

Verbal CommunicationWritten CommunicationPresentation SkillsOrganizational SkillsCreative Thinking

Tools & Technologies

Marketing Automation Tools

Industry Keywords

TelecommunicationsB2C MarketingPricing StrategyOffer MechanicsCross-Functional Coordination

About the role

Key responsibilities & impact

Lead end-to-end go-to-market workstreams for major product launches and strategic initiatives
Own detailed workback schedules and coordinate execution across all channels
Develop and enforce go-to-market frameworks and standards
Manage the master calendar and align initiatives with business objectives
Partner with commercial leads, messaging teams, channel enablement, and go-to-market execution teams
Ensure channel and customer readiness across key initiatives
Define accountability, timelines, and quality standards for execution and post-launch optimization
Define KPIs and analyze program performance and go-to-market impact
Analyze market data, competitive intelligence, and customer insights
Drive enhancements to processes, tooling, and workflows to improve scalability and operational efficiency

Requirements

What you’ll need

University degree, preferably in Marketing, Project Management, Business Administration, Communications, or a related field
5–7 years of relevant marketing, strategy, or go-to-market experience in telecommunications or B2C industries
Proven ability to lead end-to-end initiatives
Strong project management, organizational, and cross-functional coordination skills
Exceptional verbal, written, presentation, communication, and storytelling abilities
Strong business acumen and ability to analyze core business KPIs
Experience engaging diverse stakeholders and collaborating with leadership
Strategic and creative thinking; ability to thrive in ambiguous environments and evolving priorities
Familiarity with pricing strategy, offer mechanics, or competitive positioning in telecom markets
Experience with marketing automation, process governance, or tooling enhancements

Benefits

Comp & perks

Comprehensive total rewards package with competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan for you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Company matched pension program
Share purchase program
Opportunity to give back to communities
Career growth and learning & development opportunities