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Senior Product Manager – Prepaid Base Management
TELUSSenior Product Manager leading strategy for Public and Koodo Prepaid services. Collaborating across teams to drive retention, growth, and strategic decision-making in a fast-paced environment.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Management and Marketing with a strong focus on data analysis, business case development, and cross-functional collaboration. Proven ability to drive customer acquisition and retention strategies while effectively communicating insights and recommendations to diverse stakeholders.
Highest-signal resume keywords
Product ManagementData AnalysisBusiness Case DevelopmentCross-Functional CollaborationCustomer Acquisition
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI MeasurementA/B TestingHypothesis TestingBusiness IntelligenceAnalytics Tools
Soft Skills
Organizational SkillsProblem-SolvingCollaborationRelationship-BuildingCommunication
Tools & Technologies
Reporting DashboardsAnalytics Platforms
Industry Keywords
TelecomCustomer-CentricLifecycle MarketingBase ManagementStrategic Storytelling
About the role
Key responsibilities & impact- Owning overall base strategy, including long-term retention and ARPU growth plans across Public and Koodo Prepaid
- Reporting to the Manager of Products & Services and partnering daily with Digital Product, Pricing Science, Marketing, and Channel teams to align on customer acquisition, retention, and monetization strategies
- Measuring KPIs and tracking progress toward key portfolio goals using our business intelligence platform, analytics tools, and reporting dashboards
- Identifying new growth opportunities and bringing innovative ideas to life through hypothesis testing, data analysis, and pilot initiatives before full rollout
- Building and presenting compelling business cases and recommendations
- Driving recommendations on pricing and plan structure through our cross-functional governance process
- Crafting presentations with clear, strategic storytelling for all levels of the organization
- Collaborating with cross-functional teams, including Digital, Pricing, Channel, Customer Experience, and Strategy, to operationalize complex, multi-workstream programs
Requirements
What you’ll need- 3–5 years of experience in Product Management, Marketing, Growth, Consulting, or a related strategic or analytical role
- Demonstrated ability to work with data and analytics to surface insights, build business cases, and influence decisions
- Strong organizational skills with the ability to manage multiple priorities and operationalize complex initiatives
- Demonstrated problem-solving ability through evidence of identifying root causes, testing hypotheses, designing A/B tests, or piloting initiatives to validate ideas before full rollout
- Excellent collaboration and relationship-building skills, with the ability to influence cross-functional partners and align stakeholders
- Strong communication skills across working-level and executive audiences, with the ability to translate data into compelling narratives
- Experience in telecom or another customer-centric industry (great-to-haves)
- A degree in Business, Marketing, Economics, or a related field (great-to-haves)
- Prior experience in base management or lifecycle marketing (great-to-haves)
Benefits
Comp & perks- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- Industry-leading tools and training to support your growth
- A culture that supports giving back to your community
- Competitive pay and benefits