Manager, Communications & Personalization Strategy, 1:1 Base Growth

TELUS

Manager leading C&P strategy and growth for TELUS's marketing innovations. Overseeing business outcomes, cross-functional collaboration, and 1:1 customer engagement.

Posted 6/17/2026full-timeToronto • 🇨🇦 CanadaSeniorLead💰 $109,000 - $202,000 per yearWebsite

About the role

Key responsibilities & impact

Join the Communications & Personalization (C&P) team and help drive the future of marketing innovation at TELUS.
Lead the C&P strategy, business outcomes, and roadmap across marketing and service communications.
Lead the 1:1 base growth agenda.
Connect strategy to execution and ensure the team is focused on the right opportunities, customer outcomes, and business impact.
Report to the Director, Communications & Personalization and lead both direct reports and a broader cross-functional pod.
Develop executive-ready presentations that communicate strategy, opportunities, and roadmap priorities.
Lead the identification and prioritization of 1:1 communications opportunities.

Requirements

What you’ll need

8+ years of relevant experience in marketing strategy, customer growth, base management, CRM, 1:1 communications, personalization, consulting, or a related field.
Proven ability to lead strategy that drives measurable business outcomes, with strong commercial judgment and the ability to connect customer opportunities, business priorities, capabilities, and value.
Strong understanding of 1:1 communications, lifecycle marketing, customer targeting, journey optimization, and personalization across multiple channels.
Comfort working with performance data to identify opportunities, diagnose issues, and translate insights into clear recommendations and actions.
Ability to connect marketing strategy with MarTech, AI, automation, data, journey orchestration, and decisioning capabilities, partnering effectively with Product and Engineering teams to shape priorities and roadmaps.
Strong executive storytelling, stakeholder management, and communication skills, with the ability to simplify complex topics and influence across Marketing, Product, Engineering, Digital, Channels, and Operations.
Experience leading teams, pods, or complex cross-functional initiatives, including situations where not all team members report directly to you.
Ability to operate in ambiguity, build structure, and move work forward in a fast-paced, cross-functional environment.

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

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Hard Skills & Tools

marketing strategycustomer growthbase managementCRM1:1 communicationspersonalizationlifecycle marketingcustomer targetingjourney optimizationdata analysis

Soft Skills

executive storytellingstakeholder managementcommunication skillsinfluencingleadershipproblem-solvingadaptabilitystrategic thinkingcollaborationdecision-making