Senior Strategy Manager – 1:1 Communications, Personalization Strategy

TELUS

Senior Strategy Manager driving business outcomes through 1:1 communications at TELUS. Collaborating with marketing and digital teams to optimize sales and communication strategies.

Posted 6/6/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$86,000 - CA$136,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Growth: Driving Business Outcomes through 1:1 Communications
Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountability
Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements)
Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations
Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior
Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI
Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization to ensure the team consistently achieves its business goals

Requirements

What you’ll need

5+ years experience as a business growth strategist with a proven record of driving significant business outcomes
Deep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notifications
Exceptional ability to influence strategy and drive business outcomes with cross functional (marketing, channels, product, engineering) stakeholders
Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working
Ability to rapidly build fluency in new platforms, technical concepts, and data environments

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business growth strategysales growth1:1 communicationsemail marketingMMSRCSoutbound callingpush notificationsA/B testingdata analysis

Soft Skills

influencing strategycross-functional collaborationleadershipcommunicationproblem-solvingdata-driven decision makingagile methodologycampaign planningperformance monitoringinsight generation