Senior Strategy Manager

TELUS

Senior Strategy Manager leading 1:1 communications strategy for TELUS. Transforming marketing communications through automation, AI, and process optimization.

Posted 6/6/2026full-timeToronto • 🇨🇦 CanadaSenior💰 $86,000 - $136,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and own the long-term strategic roadmap for Always-on Awareness and Service communications across all channels (email, MMS/RCS, push, etc.).
Ensure these critical touchpoints deliver a frictionless customer experience while driving business value.
Lead process optimization initiatives to eliminate silos and streamline campaign execution.
Build, refine, and enable advanced targeting frameworks to ensure all customer interaction solutions are highly personalized, accurate, and scalable.
Champion the integration of advanced marketing automation to scale 1:1 communications.
Identify and advocate for opportunities to leverage AI for process optimization, effective journey mapping, and operational efficiencies.
Act as the strategic 'engagement backbone,' ensuring all targeting and retargeting tactics adapt dynamically to customer behavior.
Partner with senior leaders across Marketing, Channels, Product, Engineering, and Operations.
Influence prioritization, secure buy-in for automation and process shifts, and ensure 1:1 communications are effectively applied across priority business initiatives.
Lead, mentor, and inspire team members and broader cross-functional pods/squads.
Cultivate a high-performance culture focused on strategic thinking, continuous process improvement, and agility.
Champion a test-and-learn culture by designing A/B testing frameworks, monitoring campaign ROI, and utilizing closed-loop measurement to continuously optimize journeys and deprioritize low-value activities.

Requirements

What you’ll need

5+ years of experience leading marketing strategy, change management, and high-visibility, complex organizational initiatives.
Proven track record of defining and executing transformational strategies to build adaptable, scalable business solutions.
Strong expertise in driving process improvement and automation, leveraging Six Sigma methodologies and emerging AI capabilities.
Exceptional stakeholder management and executive communication skills, with a demonstrated ability to influence and drive alignment across matrixed organizations.
Extensive experience orchestrating Agile pods, squads, and cross-functional teams to deliver rapid results in fast-paced, dynamic environments.
Adept at navigating ambiguity, designing strategic frameworks from the ground up, and pivoting seamlessly based on real-time performance data and evolving business needs.
Great-to-haves: Direct experience implementing or utilizing AI-driven solutions for process optimization, efficiency gains and to support strategic, transformational programs.
Experience in the telecommunications industry or another complex, cross-channel, data-rich, customer lifecycle-driven business.
Hands-on experience or strategic oversight of leading marketing automation platforms (e.g., Adobe Journey Optimizer, Salesforce Marketing Cloud).
Bachelor’s degree or similar post-secondary degree; an MBA or background in management consulting, corporate strategy, or business transformation is highly valued.

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategychange managementprocess improvementautomationSix SigmaA/B testingcustomer experience designjourney mappingdata analysisscalable business solutions

Soft Skills

stakeholder managementexecutive communicationinfluencestrategic thinkingteam leadershipmentoringagilityadaptabilityproblem-solvingcollaboration

Certifications

Bachelor’s degreeMBASix Sigma certification