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Senior Market Manager – National Internet 1:1
TELUSSenior Market Manager overseeing 1:1 Internet Acquisition strategy and execution in Canada. Leading campaign management and innovative marketing approaches to drive customer engagement.
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Join our team and what we'll accomplish together
- Own all Internet Acquisition 1:1 campaign strategy and execution within the East region including email, SMS, push notifications, and direct messaging channels
- Evolve and elevate National Internet personalization capabilities, developing sophisticated acquisition strategies
- Own the full quarterly initiative roadmap, serve as the central intake point for campaign concepts across the business
- Lead the development of strategic targeting that set the standard for 1:1 excellence across the Internet portfolio
- Drive innovation while ensuring flawless execution and measurable performance improvements
- Actively partner with cross-functional teams and your counterpart in the West to continuously elevate regional performance
Requirements
What you’ll need- 5-7 years of marketing execution, campaign management, or go-to-market strategy experience in telecommunications or technology
- Deep experience in 1:1 marketing strategies and customer journey management with a customer-first approach
- Proven success in campaign portfolio management, cross-functional execution, and strategic roadmap development
- Experience translating business briefs into fully executable campaign plans with data and creative components
- Familiarity with data visualization tools (Tableau, Domo) and Google Suite (Slides, Sheets)
- Strong understanding of Internet products, acquisition marketing, and customer segmentation
Benefits
Comp & perks- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
1:1 marketing strategiescampaign managementgo-to-market strategycustomer journey managementcampaign portfolio managementstrategic roadmap developmentdata visualizationdata analysis
Soft Skills
cross-functional collaborationstrategic thinkinginnovationexecution excellencecustomer-first approach