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Senior Performance Analyst – 1:1 Communications Strategy, Growth
TELUSGrowth Analyst delivering actionable insights and visualizing campaign performance for marketing innovation. Collaborate with stakeholders to enhance customer engagement through data-driven strategies.
Tech Stack
Tools & technologiesBigQueryCloudGoogle Cloud PlatformPythonSQLTableau
About the role
Key responsibilities & impact- Partner daily with Growth Strategy Leads to monitor portfolio performance, conduct weekly pulse checks, and perform deep-dives on underperforming portfolios.
- Generate customer-centric insights from existing customer data to transform and optimize 1:1 customer experiences.
- Build dynamic data dashboards in collaboration with Growth Strategy Leads to unlock on-demand campaign performance insights.
- Transform complex data findings into compelling, accessible, executive-level presentations for all organizational levels.
- Evaluate the effectiveness and accuracy of data sources and collection methodologies.
Requirements
What you’ll need- 5+ years of proven experience in business growth analysis, market/business intelligence, and database marketing or data warehousing environments.
- Strong Expertise in 1:1 comms (Email, SMS, Push notifications, OB calling) performance analysis, insights generation, and identifying growth opportunities.
- A proactive, entrepreneurial, and continuous improvement mindset.
- Advanced SQL proficiency for querying and manipulating large-scale relational databases, with primary hands-on experience in BigQuery.
- Skilled in writing complex queries, aggregating and segmenting customer data, and building reusable logic for recurring reporting.
- Ability to translate ambiguous business questions into structured data pulls with minimal guidance.
- Experience working directly with marketing or CRM data models.
- Python proficiency for automating data workflows, scheduling recurring extracts, and light data transformation.
- Experience working in Google Cloud Platform (GCP) environments, particularly in conjunction with BigQuery.
- Excellent communication skills for articulating performance, insights, and opportunities to stakeholders and leadership through compelling storytelling.
- Hands-on experience building automated, self-serve dashboards and executive-level visualizations using tools such as Tableau or Looker.
Benefits
Comp & perks- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLBigQueryPythondata analysisdata visualizationdatabase marketingdata warehousingdata transformationquery writingdata aggregation
Soft Skills
communicationentrepreneurial mindsetcontinuous improvementproblem-solvingstorytellingcollaborationinsight generationproactivityadaptabilitycritical thinking