Senior Product Manager – Internet Connectivity Value Propositions

TELUS

Senior Product Manager at TELUS developing strategic value propositions for internet connectivity. Leveraging market insights to drive customer acquisition and retention for enhanced market growth.

Posted 5/12/2026full-timeVancouver • 🇨🇦 CanadaSenior💰 CA$86,000 - CA$136,000 per yearWebsite

About the role

Key responsibilities & impact

Own the creation of differentiated value propositions for internet connectivity, grounded in customer research, behavioural insights, and a deep understanding of customer needs and pain points
Utilize market analytics, segmentation, and performance data to identify opportunities and refine messaging that will drive customer acquisition, reduce churn, and support accretive base migrations
Translate insights into compelling offers that resonate with customers and reinforce TELUS’ brand promise
Organize and lead cross-functional teams supporting activities throughout the customer lifecycle to design offers that are meaningful to customers at every stage of their journey, from new acquisition to plan upgrades and retention
Work closely with the pricing team to design innovative rate plans and offer structures that reflect customer value, market dynamics, and enhance the TELUS brand position
Influence the evolution of TELUS’ home solutions bundling strategy, integrating services in ways that deliver enhanced value, convenience, and customer loyalty
Interlock with the Chief Product Office to drive product and systems roadmap in synchronization with the overall value proposition strategy
Partner with the marketing communications team to bring value propositions to life through clear, impactful messaging that differentiates TELUS in the marketplace
Ensure go-to-market plans are fully interlocked with channel go-to-market teams and aligned with the customer insights, value proposition strategy, and competitive positioning
Stay ahead of evolving customer expectations, emerging trends, and competitor value proposition evolutions to continuously inform and refine our offerings

Requirements

What you’ll need

8+ years in product marketing, pricing, strategy roles in telecom, technology, or related industries
Proven experience developing and communicating value propositions, offers and campaigns in multi-product or bundled environments
Strong understanding of home and connectivity services including internet, TV, home automation, and digital security
Experienced communicator with an ability to lead executive-level presentations on complex subjects
Deep analytical skills and financial acumen; comfortable using data to drive decisions
Excellent cross-functional leadership, influencing, and communication skills
Strategic mindset with a passion for innovation and customer-centric design.

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market analyticssegmentationperformance data analysisvalue proposition developmentpricing strategybundled offerscustomer acquisitionchurn reductionfinancial acumendata-driven decision making

Soft Skills

cross-functional leadershipinfluencingcommunicationstrategic mindsetcustomer-centric designexecutive-level presentationanalytical skillsinnovationteam collaborationcustomer insights