Senior Market Manager – Planning, Community Performance

TELUS

Senior Market Manager developing and executing localized marketing strategies and GTM campaigns at TELUS. Focused on maximizing market penetration in communities and fostering customer engagement.

Posted 4/19/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$86,000 - CA$136,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute localized marketing strategies and GTM campaigns to maximize market penetration in communities
Ensure unification and prioritization of all products (wireline and wireless)
Plan and execute integrated marketing strategies
Coordinate 360 approach with all stakeholders
Lead market selection and local activation
Organize and manage localized events
Create and execute localized partnerships in 360 approach
Develop social mission and omnichannel strategies
Manage communications and influencer strategies
Create and execute community activation plans
Develop local social media strategies
Execute network delivery go-to-market strategy
Ensure cross-departmental links (government relations, etc.)
Lead cross-departmental initiatives to drive acquisition
Develop end-to-end integrated customer journey for communities
Manage pre and post-acquisition customer journey
Optimize customer experience in communities

Requirements

What you’ll need

Bachelor's degree in business administration, marketing, commerce, or related field
Minimum 7-10 years of experience in sales channel management or strategic marketing
At least 3 years in leadership role
Deep knowledge of Quebec/Ontario market and its commercial and cultural specificities
Experience in partnership management
Technical Skills: Experience with sales analysis platforms and channel performance
Project management skills and commercial deployment methodologies
Knowledge of go-to-market strategies and multi-channel marketing
Financial analysis and profitability modeling capability
Interpersonal Skills: Excellent communication and negotiation skills
Leadership and ability to influence and motivate external partners
Strategic and analytical thinking with commercial orientation
Adaptability and change management in a dynamic environment
Great-to-haves: Bilingual in English and French

Benefits

Comp & perks

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

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Hard Skills & Tools

sales channel managementstrategic marketingpartnership managementsales analysischannel performanceproject managementgo-to-market strategiesmulti-channel marketingfinancial analysisprofitability modeling

Soft Skills

communication skillsnegotiation skillsleadershipinfluencemotivationstrategic thinkinganalytical thinkingadaptabilitychange management

Certifications

Bachelor's degree in business administrationBachelor's degree in marketingBachelor's degree in commerce