TELUS

SEO/AEO Strategist

TELUS

full-time

Posted on:

Location Type: Office

Location: Toronto • Canada

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Salary

💰 CA$70,000 - CA$120,000 per year

About the role

  • Develop and execute comprehensive SEO and AEO strategies for TELUS Business pages
  • Conduct in-depth keyword research across both traditional search and conversational AI-driven search behaviours to identify high-value search opportunities aligned with business objectives and seasonal campaigns (e.g., device launches, Black Friday)
  • Directly implement SEO/AEO updates directly within the CMS (e.g., metadata, header tags, schema markup, internal linking, and content updates)
  • Perform regular technical SEO audits and work with engineering teams to resolve issues related to crawlability, indexation, site speed, and Core Web Vitals
  • Collaborate with content writers and UX teams to develop SEO-optimized landing pages, product descriptions, editorial content, and content designed for ranking and answer extraction
  • Monitor, analyze, and report on both organic search KPIs and emerging AEO metrics
  • Conduct competitive analysis to identify gaps and opportunities in the Canadian telecom SEO and AEO landscape
  • Stay current on Google algorithm updates, answer engine developments, and industry best practices, proactively adapting strategies as needed
  • Partner with other teams to align on keyword strategies and maximize blended SERP presence
  • Contribute to quarterly SEO/AEO roadmaps
  • Lead ongoing testing and experimentation initiatives
  • Present findings and recommendations to stakeholders across the business

Requirements

  • 3–5 years of experience within a corporate or agency setting
  • Hands-on experience implementing SEO and demonstrated exposure to AEO, AI search and emerging search technologies
  • Proven track record of improving organic search rankings and driving measurable traffic growth
  • Strong proficiency with SEO tools: Google Search Console, SEMrush or Ahrefs, Screaming Frog, and Google Analytics / Adobe Analytics
  • Solid understanding of technical SEO fundamentals (e.g. schema markup, crawl budget, hreflang, structured data)
  • Experience with on-page and content optimization strategies, including the ability to independently execute these strategies
  • Familiarity with AI search and visibility platforms (e.g. Profound, Peec AI, or similar tools) and ability to evaluate brand presence within AI-generated responses
  • Strong written and verbal communication skills in English
  • Bachelor's degree, or equivalent practical experience
Benefits
  • Comprehensive total rewards package highlighting competitive salary and bonus structures
  • Minimum 3 weeks of vacation
  • Flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOkeyword researchtechnical SEOon-page optimizationcontent optimizationschema markupcrawlabilityindexationCore Web Vitals
Soft Skills
communicationcollaborationanalytical skillspresentation skillsproblem-solving
Certifications
Bachelor's degree