Manager, Digital Marketing Analytics and Insights
KeyBank
SQLTableau
Salary
💰 CA$88,000 - CA$132,000 per year
Job Level
Mid-LevelSenior
Tech Stack
SQLTableau
About the role
- Serving as the primary contact for B2B digital analytics, ensuring data is accurate, relevant, and actionable
- Building and maintaining dashboards and performance reports that track KPIs across journeys and experiences
- Conducting deep-dive analyses on digital merchandising, funnel performance, and campaign effectiveness, uncovering insights to inform strategy
- Partnering with delivery primes, product owners, and business stakeholders to provide clear recommendations that drive digital outcomes
- Translating business needs into technical requirements for reporting, dashboards, and analysis
- Validating and testing data across platforms, ensuring accuracy and consistency in reporting
- Acting as a bridge between business and technical teams, ensuring data and insights are well understood and used to guide decisions
- Supporting roadmap planning with evidence-based recommendations and business cases
Requirements
- 5+ years of experience in digital analytics, business analysis, or related roles
- Proven ability to analyze data, uncover insights, and make actionable recommendations in a B2B context
- Strong technical know-how, with proficiency in tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, SQL, or similar
- Ability to manage multiple priorities in a fast-paced, ambiguous environment, delivering high-quality outputs under tight timelines
- Strong communication and storytelling skills — able to simplify complex data for business and technical audiences
- Experience partnering with cross-functional teams, influencing stakeholders, and driving alignment on data-driven decisions
- Familiarity with digital funnels, conversion optimization, and customer experience analytics
- A proactive, curious mindset with the ability to connect the dots and anticipate business needs
