TELUS

Lifecycle Marketing Advisor

TELUS

full-time

Posted on:

Location Type: Office

Location: Toronto • 🇨🇦 Canada

Visit company website
✨ AI Apply
Apply

Salary

💰 CA$71,000 - CA$107,000 per year

Job Level

JuniorMid-Level

About the role

  • Manage end-to-end execution of lifecycle marketing strategies for TELUS Health My Care and My Pet across email, SMS/text messages, push notifications, in-app integrated communications, and web communications for our e-commerce storefront
  • Develop intelligent triggers, audience segments, and audience journeys to deliver personalized messages at care moments or key purchase moments for people and pets
  • Drive revenue for our e-commerce site by measuring metrics such as abandoned cart conversion and average order value
  • Create and maintain an A/B testing roadmap across lifecycle touchpoints to identify the most effective messaging
  • Collaborate with product, engineering, clinical teams, and third-party partners
  • Partner with our data team to analyze lifecycle performance and uncover opportunities for improvement

Requirements

  • Experience in consumer-facing app marketing or e-commerce marketing
  • Experience using enterprise-scale customer relationship management tools
  • Experience with Braze is an asset
  • More than 2 years’ experience in customer relationship management with a focus on email, in-app notifications, push notifications, and SMS/text channels
  • Demonstrated understanding of how to engage an audience and best practices for email, push notifications, in-app notifications, and SMS/text messaging
  • Experience with QA processes
  • HTML skills for structuring email content
  • Experience using Liquid logic and JSON editor
  • Knowledge of handling user data and preferences for personalized email campaigns
  • Understanding of Canadian Anti-Spam Legislation (CASL) requirements
  • Must be fluent in English; bilingualism in French is considered an asset.
Benefits
  • A comprehensive total compensation package featuring competitive salary and bonus structures
  • A minimum of 3 weeks of vacation
  • Flexible benefits plan to meet your needs and those of your family
  • Retirement plan and employee share purchase plan with generous employer contributions
  • Option to work in-office, virtually, or a hybrid arrangement depending on role requirements
  • Opportunities to give back to the communities where we work, live and serve
  • Career growth, learning and development opportunities
  • And much more…

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingSMS marketingpush notificationsin-app notificationsA/B testingHTMLLiquid logicJSONcustomer relationship managemente-commerce marketing
Soft skills
collaborationaudience engagementanalytical skillscommunication