TELUS

Senior Market Manager – EPP Mobility, Retention and Cross-Sell

TELUS

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Salary

💰 CA$90,000 - CA$134,000 per year

Job Level

Senior

About the role

  • Collaborate with the Marketing Manager of this portfolio for the end to end development of the renewal marketing strategy including appropriate return on investment (ROI), and own the key performance indicators (KPIs): cost of renewal (COR), average revenue per user (ARPU), Churn rate and M&H Product Intensity
  • Identify meaningful customer and business insights to define end-to-end marketing strategies / programs to drive revenue growth, saves (reduced deactivations) and home services attach rates across multiple customer segments
  • Own and drive forward our triggers-based marketing strategy and roadmap, working closely with Data Science and AI stakeholders to deliver and apply propensity models, Adobe martech, scoring models and other AI tools
  • Support the evolution of the channel shaping strategy and how to optimize renewal experiences across multiple channels whilst managing costs; with a particular push towards digital fulfillment
  • Lead the evolution of the seasonal shaping strategy and how to steer renewal volume out of our highest COR time periods of the year
  • Lead the development and presentation of business cases to support initiatives to drive renewals to cost efficient devices, across the customer journey
  • Evaluate success of base management programs, making recommendations for future initiatives and evolving current campaign efforts; including keeping a pulse on weekly/monthly topline KPIs and competitive intelligence so we can course correct our base pricing strategies to drive the right outcomes
  • Collaborate cross functionally with key stakeholders including Marketing Communications, Pricing, Device/OEM team, Planning, BI, Home Services, Digital and Channel teams to gain alignment and execute on the base management strategy to achieve business targets

Requirements

  • University or college degree in Marketing, Business Administration: Honors Business Administration (HBA), Commerce, Economics, or Engineering
  • 3+ years working experience in Marketing or similar business function
  • Advanced knowledge of Microsoft (MS) Office Suite: Excel, Word & PowerPoint
  • Experience in business casing, storytelling, and proposal writing
  • Strong project management, commitment-based management and issue resolution skills
  • Understand concepts of direct marketing, lifecycle management & marketing analytics
  • Ability to take vast amounts of information from various sources and consolidate and synthesize into meaningful and actionable insights
  • Strategic thinking and planning competencies
  • Able to articulate ideas in presentations (slide building) and reports (spreadsheets, executive summaries) to audiences ranging from senior executives to peers
  • Ability to meet tight deadlines and manage priorities with strong attention to detail
  • Bias towards action, positive attitude, flexible and adaptable