Senior Manager, Sales Development

TELUS Digital

Senior Manager leading Sales Development at TELUS Digital focusing on pipeline growth and team development. Overseeing outbound campaigns and cultivating high-performing SDR teams.

Posted 5/28/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$110,400 - CA$138,000 per yearWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Drive pipeline contribution by developing and executing outbound campaigns across priority verticals, personas, and geographies; build and manage outbound sequences via Apollo and similar tools.
Track and iterate on key outbound metrics (connect rates, reply rates, meetings booked, pipeline influenced) to continuously improve cadence structure and messaging.
Own the end-to-end lead process including capture and conversion tracking, with clear SLA and funnel performance reporting
Define and maintain lead scoring models in alignment with marketing and sales, continuously optimizing conversion at each funnel stage.
Serve as a player-coach: collaborate with SDR team members to create and support individualized career development plans. Lead, coach, and develop a team of SDRs by setting performance standards, running call reviews, and conducting regular pipeline inspections.
Serve as the internal expert and champion for excellence in outreach and AI-powered tools. Drive adoption of cutting-edge automation to elevate outreach sophistication, improve team productivity, and optimize conversion rates across the SDR funnel.
Build and maintain a library of cold outreach templates (email, LinkedIn, phone scripts) tailored to different client and contact profiles.
Design and manage SDR incentive programs (SPIFs, commissions, recognition) and socialize team performance across sales leadership and the broader organization.
Interlock with commercial leaders to ensure direct alignment of lead generation strategies to commercial pursuits and revenue priorities.
Work in lockstep with cross-functional partners including product marketing, sales ops, and revenue operations to orchestrate cross-functional campaigns, lead attribution accuracy, and alignment across the tech stack.
Attend and represent the company at key industry events and conferences as part of lead generation responsibilities; plan and execute pre- and post-event outreach campaigns for trade shows and virtual events, tracking event-sourced pipeline and ROI.

Requirements

What you’ll need

7 to 10 years of experience in lead generation, sales development, or demand generation
Proven track record of building and leading high-performing SDR teams
Deep expertise in outbound prospecting, sequencing, and messaging strategy
Strong knowledge of inbound lead management processes and funnel optimization
Hands-on experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools
Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent)
Fluency with AI-powered tools for sales productivity, prospecting, and personalization
Experience in a SaaS, managed services, or technology company preferred
Strong data literacy with comfort building pipeline dashboards and KPI reports
Excellent written and verbal communication skills
Skilled at crafting compelling outreach content.

Benefits

Comp & perks

20% annual bonus of base salary, subject to the terms and conditions of the annual plan design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationsales developmentdemand generationoutbound prospectingsequencingmessaging strategyinbound lead managementfunnel optimizationdata literacypipeline dashboards

Soft Skills

team leadershipcoachingcollaborationcommunicationperformance standardscareer developmentcreativitystrategic thinkingadaptabilityproblem-solving