Senior Specialist, Product Marketing

Teleport

Marketing Specialist for Teleport managing B2C cross-border delivery strategies in Thailand. Focused on acquisition, retention, upsell, and integrated marketing efforts to dominate Thai logistics.

Posted 7/17/2026contractChatuchak • 🇹🇭 ThailandSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing targeting Thailand-based SMEs, with a strong focus on strategic planning, performance analysis, and integrated marketing efforts. Proficient in Thai and English, with a solid understanding of local market dynamics and the logistics or e-commerce industry.

Highest-signal resume keywords

B2B Marketing ExpertiseLocalised Market ExpertiseData Analysis SkillsTechnical ProficiencySpecific Channel Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic PlanningPerformance AnalysisData AnalysisEmail MarketingCRM ProficiencySEOContent MarketingCampaign ManagementConversion Funnel DesignMarket Strategy Development

Soft Skills

CollaborationIndependenceDetail-OrientedResourcefulnessCreative Thinking

Tools & Technologies

HubspotPipedriveMailchimpHotjarSquarespace

Industry Keywords

Thailand SMEsECommerceLogisticsMarketing StrategiesLINE OA Campaigns

About the role

Key responsibilities & impact

Acquisition: Driving sign-ups from Ideal Customer Profile (ICP) **Thailand-based SMEs**.
Retention: Creating loyalty and stickiness to ensure sustained usage.
Upsell: Encouraging customers to utilize our services across all available lanes.
Market Strategy & Ownership: Act as the **dedicated in-market marketing lead** for TNX Thailand, setting the strategic direction for all B2B marketing activities targeting Bangkok-based SMEs.
Conversion Funnel Leadership: **Design, execute, and own** the end-to-end conversion playbooks (Acquisition, Retention, and Upsell) to maximize lifetime value of the customer base.
Commercial Collaboration: Working hand-in-hand with the Commercial team to refine and implement marketing strategies, ensuring deep alignment with their business objectives.
Creative Innovation: Continuously innovating and applying creative thinking to optimise strategies, aiming to impress and engage target accounts in inventive ways.
Integrated Marketing: Working closely with the wider marketing team (Content, Brand & Creatives, Marketing Ops, Communications) to ensure integrated efforts and a seamless lead transition.
Performance Analysis: Analysing campaign performance data to find opportunities for ongoing enhancements and strategic improvements.
Future-Proofing: Proactively plan and forecast future marketing initiatives, staying ahead of local Thai market trends and the fast-moving logistics landscape.

Requirements

What you’ll need

Language: High proficiency in **Thai (written and verbal)** is essential. Good command of **English verbally**.
B2B Marketing Expertise: Demonstrated experience in **B2B marketing specifically targeting local Thai SMEs**.
Localised Market Expertise: Strong, verifiable understanding of the Thailand SME and eCommerce market dynamics.
Technical Proficiency: Familiarity with key marketing tools, CRM, email marketing platforms, and analytics tools. (eg: Hubspot, Pipedrive, Mailchimp, Hotjar, Squarespace, etc)
Collaboration & Independence: Strong ability to work effectively with cross-functional teams while also operating as a confident, self-starter who requires minimal supervision.
Strategic Planning: Proven skills in strategic thinking and planning to develop effective marketing strategies that drive conversations.
Detail-Oriented & Meticulous: A crucial focus on detail, ensuring accuracy and quality in all marketing initiatives.
Specific Channel Experience: Direct, proven experience with SME-heavy channels in Thailand (e.g., **LINE OA campaigns**, targeted paid advertising, localised SEO/Content).
Sales Process Understanding: Basic knowledge of sales processes and cycles, to align marketing strategies with sales objectives.
Data Analysis Skills: Proficiency in data analysis, with experience using data analysis tools and techniques to inform marketing decisions.
Industry Knowledge: Prior experience or strong knowledge of the logistics, startup, or e-commerce industry.
Resourcefulness: The ability to identify and creatively solve challenges, demonstrating flexibility and adaptability.

Benefits

Comp & perks

Unlimited training -You will have access to a wide range of learning resources including Notion!
Ditch the Suit & Tie - Be comfortable as you are, express your inner Fashionista… as long as it's not a birthday suit!
Vacation and time away - Sometimes you need to recharge and come back energized! That’s why you will get 90% off flights to destinations within AirAsia's network, 10%-15% discounts on selected eateries at KLIA2.
Growth opportunities - We embrace and take on opportunities to learn and grow at Teleport as we reimagine the way we do things. Yes, we meet the challenge head on as a team, and we celebrate together with you when you succeed and reap the rewards when the hard work pays off!