Growth Marketing Manager

Teladoc Health

Growth Marketing Manager developing and executing campaigns for consumer acquisition in Teladoc Health's CCM business. Leading conversion optimization efforts across digital experiences.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth Marketing and Digital Marketing with a focus on driving customer acquisition and conversion growth through multi-channel campaigns. Proficient in A/B testing, multivariate testing, and leveraging analytics for data-driven decision making.

Highest-signal resume keywords

Growth MarketingDigital MarketingCROA/B TestingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionConversion GrowthMulti-Channel CampaignsExperimentation MethodologiesAnalytics Platforms

Soft Skills

Cross-Functional LeadershipWritten CommunicationVerbal CommunicationProject Management

Tools & Technologies

VWOEmail MarketingDirect MailSMS Marketing

Industry Keywords

Incremental AcquisitionPerformance MarketingStakeholder AlignmentCampaign PlanningEnrollment Experiences

About the role

Key responsibilities & impact

Own the strategy, execution, and performance of CCM incremental acquisition campaigns across email, direct mail, SMS, OBTM, and other emerging channels.
Develop audience, messaging, creative, and channel strategies that drive incremental enrollments and measurable business impact.
Lead campaign planning, requirements gathering, stakeholder alignment, launch execution, and post-campaign performance analysis.
Identify and validate new growth opportunities through pilot programs, experimentation, and continuous optimization.
Own the CRO roadmap across CCM and Telehealth enrollment experiences, with accountability for improving conversion performance and reducing enrollment friction.
Design, launch, analyze, and scale A/B and multivariate tests using VWO and other experimentation platforms.

Requirements

What you’ll need

5+ years of experience in Growth Marketing, Digital Marketing, Performance Marketing, CRO, or related disciplines.
Proven track record driving measurable customer acquisition and conversion growth.
Experience developing and executing multi-channel marketing campaigns including email, direct mail, and digital channels.
Strong experimentation experience including A/B testing, multivariate testing, and incrementality methodologies.
Experience leveraging analytics platforms to generate insights and guide decision making.
Strong project management and cross-functional leadership skills.
Exceptional written and verbal communication skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

Comp & perks

Flexible Vacation Policy
80 hours of Paid Sick, Safe, and Caregiver Leave annually
Performance bonus