Senior Manager, B2B Marketing Analytics

Teladoc Health

Senior Manager leading B2B Marketing Analytics at Teladoc Health. Driving measurement strategies and insights across marketing and sales funnels in a remote role.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $115,000 - $140,000 per yearWebsite

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own B2B marketing measurement strategy across the funnel, including demand generation, ABM, pipeline contribution, revenue impact, and client lifecycle performance
Develop and evolve attribution, funnel, and performance frameworks that enable confident decision-making and investment prioritization across channels and programs
Translate complex data into clear insights and narratives, delivering executive-level reporting and recommendations that influence strategy and planning
Partner cross-functionally with Marketing, Sales, Ops, Finance, and Data Science to align on metrics, definitions, and business questions
Analyze performance of campaigns, channels, and segments, identifying optimization opportunities and growth levers
Build scalable reporting and dashboards using BI tools to enable self-service insights for stakeholders while maintaining analytical rigor
Contribute to analytics best practices, including documentation, data quality standards, and consistent use of KPIs across the organization

Requirements

What you’ll need

Bachelor’s degree in a quantitative or business-related field (e.g., Statistics, Economics, Mathematics, Business, Marketing)
6+ years of experience in marketing analytics, growth analytics, or a related analytics role, with significant exposure to B2B business models and metrics
2+ years of experience with B2B marketing and sales funnels, including lead management, pipeline, revenue attribution, and account-based marketing
Proven ability to influence senior stakeholders through data-driven insights and compelling storytelling
Hands-on experience with analytics and BI tools (e.g., SQL, Tableau, Looker, Power BI, or similar)
Experience working with CRM and marketing platforms (e.g., Salesforce, Marketo, HubSpot, or equivalents)
Comfortable operating in ambiguous environments, balancing speed with accuracy and iterating toward better answers
Experience partnering closely with data engineering or data science teams to improve data quality, accessibility, and scalability

Benefits

Comp & perks

Flexible Vacation Policy
80 hours of Paid Sick, Safe, and Caregiver Leave annually

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsgrowth analyticsB2B marketinglead managementpipeline attributionaccount-based marketingdata analysisreportingKPI developmentdata quality standards

Soft Skills

influencing stakeholdersstorytellingcross-functional collaborationanalytical rigordecision-makingcommunicationproblem-solvingadaptabilitystrategic thinkingattention to detail