Brand Manager
Tekpoint GmbH
full-time
Posted on:
Location Type: Hybrid
Location: Düsseldorf • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Strategic brand management: Development and implementation of strategies to advance defined brands in our portfolio.
- Strategic planning: Development of long-term brand strategies based on market and target-group analyses.
- Communication: Coordination of all brand-related activities, both internal and external.
- Interface management: Close cooperation with internal departments (e.g., Sales, Marketing, Controlling) and external brand partners to ensure optimal collaboration.
- Product portfolio management: Strategic planning and optimization of the product portfolio.
- Pricing and sales strategy: Development and implementation of pricing strategies as well as support in planning and executing sales measures.
- Budget and volume planning: Preparation of forecasts and budget planning in collaboration with relevant departments.
- Analysis and optimization: Monitoring brand performance using KPIs and deriving optimization measures.
- Market analysis: Conducting market and competitor analyses to identify trends and derive recommendations for action.
- Positioning and development: Ensuring clear brand positioning and identifying new growth opportunities.
Requirements
- A successfully completed degree in Business Administration or a comparable qualification with a focus on Consumer Electronics / Micromobility
- Several years of experience in Category Management, Brand Development, or Brand Management, ideally in an international environment
- Strategic mindset and strong analytical skills
- Strong communication and negotiation skills as well as the ability to work in a team
- Independent, structured and solution-oriented working style
- Confident user of MS Office and ideally experience with market analysis tools
- Business-fluent German and English skills
Benefits
- A varied and responsible role with scope to shape
- A dynamic and motivated team that is looking forward to your support
- Individual training opportunities and career development prospects
- A modern working environment and attractive additional benefits
- Modern office building in Düsseldorf
- Home-office option
- Company events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic brand managementstrategic planningproduct portfolio managementpricing strategybudget planningmarket analysisKPI monitoringcategory managementbrand developmentbrand management
Soft skills
analytical skillscommunication skillsnegotiation skillsteamworkindependent workingstructured workingsolution-oriented
Certifications
degree in Business Administrationcomparable qualification