Tekmetric

Senior ABM Manager

Tekmetric

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

About the role

  • Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion.
  • Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals.
  • Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale.
  • Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts.
  • Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies.
  • Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams.
  • Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue.
  • Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency.
  • Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis.
  • Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives.
  • Collaborate with Product Marketing to develop account-relevant value propositions, messaging frameworks, and content tailored to key personas within target accounts.
  • Partner with Revenue Operations to refine account scoring, attribution, and reporting to ensure accurate visibility into ABM performance and ROI.
  • Serve as a strategic advisor to sales teams, providing insights, tools, and enablement to accelerate deal velocity and expand relationships within key accounts.
  • Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly.

Requirements

  • 5-8 years of marketing experience with a focus on ABM or Enterprise marketing.
  • Proven experience designing and executing ABM programs that drive measurable revenue growth.
  • Deep understanding of the demand waterfall and conversion optimization strategies.
  • Data-driven mindset with the ability to translate insights into actionable strategies and programs.
  • Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively.
  • Strong cross-functional team/project management, interpersonal, and influencing skills.
  • Experience using HubSpot for campaign management.
  • Experience in creating brand messaging to align with assets and campaigns.
  • Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution.
Benefits
  • Enjoy the flexibility of remote work
  • Competitive base salaries that reflect your value.
  • Generous Paid Time Off, because we know you do your best work when you're well-rested.
  • Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
  • Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
  • Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
  • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
  • Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
  • Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
  • After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
  • Keep growing with support for continuing education - we’re invested in your development.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ABM strategymulti-channel ABM campaignsaccount insightssegmentationpersonalizationcampaign performance measurementconversion optimizationdata-driven decision makingrevenue growthaccount scoring
Soft skills
cross-functional team managementinterpersonal skillsinfluencing skillsaccountabilityownershipstrategic thinkinghands-on executioncommunication skillscollaborationexperimentation