tegosgroup

Senior Marketing Manager, B2B – Content & Campaigns

tegosgroup

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Senior

About the role

  • Take on a central role in group-wide marketing, bridging strategic ideas and concrete actions.
  • Own group-wide marketing campaigns across multiple countries — from planning and coordination to performance measurement.
  • Manage projects such as testimonial campaigns, office tours, webinars and trade show appearances.
  • Coordinate internal and external stakeholders such as subsidiaries, customers, photographers, videographers and agencies.

Requirements

  • At least 3 years of experience in B2B marketing, ideally in tech, industrial software, SaaS or a comparable environment with complex, technical products.
  • Willingness and ability to quickly and systematically familiarize yourself with complex topics and new industries; experience in the circular economy is a plus but not required.
  • Strong skills in producing specialist content (e.g., white papers, case studies, industry articles) aimed at B2B decision-makers.
  • Experience managing and briefing external partners such as agencies to ensure high-quality delivery.
  • Proven track record of managing campaigns and projects with multiple stakeholders — you reliably drive initiatives across the finish line.
  • Native-level German and business-fluent English for collaboration with international colleagues (including UK and NL).
Benefits
  • A responsible role where you hold our marketing functions together operationally and drive their development.
  • Significant creative freedom, clear strategic guardrails and budget for external service providers and agencies.
  • Hybrid working model.
  • A small team with clear responsibilities and short decision-making paths.
  • A modern workplace on the 8th floor at Potsdamer Platz in Berlin with views over the Tiergarten.
  • An attractive working environment with free access to the on-site barista and regular floor events (food specials, community get-togethers).
  • Corporate benefits and employee discounts, e.g., Urban Sports Club.
  • Employer contributions to employee savings plans and supplementary insurance after successful completion of the probationary period.
  • Professional coaching support available if needed.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcampaign managementproject managementcontent productionwhite paperscase studiesindustry articlesperformance measurementstakeholder managementSaaS
Soft Skills
strategic thinkingcoordinationcommunicationcollaborationinitiativeadaptabilityproblem-solvingattention to detailleadershipcreativity