Product Marketing Manager

Technosylva

Product Marketing Director leading strategic positioning and go-to-market execution for innovative wildfire risk management solutions. Collaborating across teams to meet customer needs and drive awareness.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and refine product positioning, messaging, and value propositions that clearly communicate the benefits of Technosylva’s solutions to utilities and fire agencies.
Create compelling sales materials, including presentations, case studies, whitepapers, and competitive/pricing analysis, to support the sales team in engaging utilities and new client sectors.
Conduct market research to understand customer needs, industry trends, and competitive dynamics, translating insights into actionable strategies.
Collaborate with the marketing team to develop targeted demand-generation campaigns that drive awareness and lead conversion among utilities and large enterprise clients.
Develop as a thought leader and spokesperson for Technosylva, engaging with customers, partners, and industry influencers through webinars, conferences, and media appearances, with a focus on utility industry events and stakeholders.
Support the development and execution of GTM plans for new product releases, ensuring successful adoption and revenue growth.
Work closely with product management, sales, and customer success teams to align product marketing efforts with business objectives.

Requirements

What you’ll need

4+ years of experience in roles spanning strategy/innovation, product marketing, management consulting, or product management, particularly in the areas of strategy, growth, or market entry.
Bachelor's degree in marketing, business, public policy, economics, or a related field (preference for MBA, relevant Master’s Degree, or PhD).
Strong track record of problem-solving and delivering measurable performance in prior roles - in or out of product marketing.
Experience in strategic decision-making, execution, and driving business impact through marketing initiatives.
Demonstrated success in developing and executing GTM strategies for enterprise technology products.
Exceptional storytelling and messaging skills, with the ability to translate complex technical concepts into clear, compelling narratives for enterprise clients.
Proven ability to work cross-functionally in a fast-paced, high-growth environment.
Excellent written, verbal, presentation and analytical skills.
Demonstrated ability to effectively use AI tools to enhance workflows, including content development, messaging iteration, competitive analysis, research synthesis, and sales enablement.
Preference for candidates with experience working in or directly with North American utilities.
Strong understanding of wildfire risk management, grid/storm operations, utilities, infrastructure resilience, and energy markets is a plus, but performance, attitude and aptitude are more important.
Preference for experience training teams, including sales, customers, or internal stakeholders.
Experience in competitive analysis, market research, and customer segmentation for utilities and energy companies.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development
Bonuses
Stock options
Equipment allowances
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingmarket researchGTM strategiescompetitive analysiscustomer segmentationstorytellingmessagingproblem-solvingdata analysisperformance measurement

Soft Skills

cross-functional collaborationcommunicationpresentation skillsanalytical skillsstrategic decision-makingexecutionstorytellingadaptabilityleadershipteam training

Certifications

Bachelor's degreeMBAMaster’s DegreePhD