Email Marketing Manager

TechnologyAdvice

full-time

Posted on: 1/27/2026

Location Type: Remote

✨ AI Apply

💰 $75,000 - $85,000 per year

About the role

Own and evolve the email marketing strategy across multiple newsletters and brands.
Drive subscriber acquisition, engagement, and retention across the full email lifecycle.
Plan, execute, and optimize lifecycle campaigns, including onboarding, engagement, and win-back.
Lead segmentation, automation, A/B testing, and behavioral targeting initiatives.
Define and track KPIs across the email funnel; analyze performance and identify optimization opportunities.
Ensure all email campaigns meet brand, editorial, and design standards.
Manage campaign calendars and workflows in coordination with editorial and promotional efforts.
Collaborate cross-functionally with content, design, social, paid, and growth teams.
Partner with sales to support newsletter sponsorships through placement strategy, performance tracking, and reporting.
Present email strategy, insights, and performance updates to stakeholders and executives.
Mentor and guide junior team members, providing structure, feedback, and development.

4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing, with a track record of growing audiences and driving measurable results.
Proven ability to own email strategy end-to-end, balancing creative storytelling with performance optimization and conversion metrics.
Hands-on experience with email platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
Strong command of segmentation, automation, A/B testing, and behavioral targeting across the email lifecycle.
Experience supporting newsletter revenue, including ad sales, sponsorships, affiliate promotions, or partner deliverables.
Familiarity with analytics, reporting, and audience data tools (e.g., Google Analytics, Looker, BI tools, CRM or CDP integrations), with bonus experience in emerging paid acquisition channels such as Reddit.
Strong communicator who works comfortably across async tools, video calls, live presentations, and cross-functional teams.
Highly organized, accountable, and energized by working on newsletters, media brands, and community-driven audiences in a fast-paced, remote environment.
Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

Benefits

Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
Remote-First Culture: Work from the comfort of your home.
Flexible PTO: Take the time you need, when you need it.
Health Coverage: Medical, dental, and vision plans for you and your family.
Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
401K with Match: Secure your future with our company-matched retirement savings.
Paid Parental Leave: Support for new parents during life’s special moments.
Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
Pet Insurance: Care for your furry family members.
Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
In-Office Perks: Enjoy catered lunches for our in-office team.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketinglifecycle marketingsubscriber acquisitionengagementretentionsegmentationautomationA/B testingbehavioral targetingKPI tracking

Soft Skills

communicationcollaborationmentoringorganizationaccountabilitycreativityadaptabilityleadershippresentation skillsstrategic thinking