Senior Segment Product Marketing Manager – Agency

Teamwork.com

Senior Product Marketing Manager role focusing on mid-market digital marketing agencies for Teamwork.com. Leading strategy, positioning, and sales enablement in a hybrid work setup.

Posted 8/1/2026full-timeCork • 🇮🇪 IrelandSenior💰 €75,000 - €90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on go-to-market strategy, pipeline reporting, and sales enablement. Capable of translating complex product capabilities into compelling narratives that drive market share growth and customer adoption.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceGo-To-Market Strategy DevelopmentPipeline Reporting and MetricsSales Enablement ExecutionData Literacy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyPipeline ReportingSales EnablementData AnalysisMarket Share Growth

Soft Skills

Strategic ThinkingHands-On ExecutionCollaboration

Tools & Technologies

Marketing FrameworksPlaybooksCustomer Engagement Tools

Industry Keywords

B2BSaaSBuyer PersonaRevenue MarketingCompetitive Positioning

About the role

Key responsibilities & impact

Bring a GM's mindset to building and executing go-to-market strategy for your segments or product domains.
Define the buyer persona and journey, and partner with sales, product, and revenue marketing to build a credible path to market share growth and adoption in the segment.
Own the end-to-end solutions narrative for your segment/domain translating Teamwork.com's capabilities into stories that resonate with buyers and customers, defining the competitive position, and building the messaging framework that GTM teams use as their source of truth.
Set and report against segment pipeline contribution & product domain pipeline and adoption goals as commercial metrics.
Design and activate programmes in partnership with sales, content, and revenue marketing, and report progress against pipeline and revenue targets on a regular basis.
Build and maintain the playbooks, assets and frameworks that marketing and customer facing teams actively use in live deals and run regular enablement sessions.

Requirements

What you’ll need

Significant B2B SaaS marketing experience, including ownership of a segment, vertical, solution or comparable GTM motion from insight through execution and measurement.
Proven ownership from strategy through to pipeline reporting
Experience working directly with sales: running enablement, iterating on plays based on what's actually landing in deals.
Data-literate: comfortable setting a baseline, defining what matters, and reporting against it without hand-holding.
Comfortable being both strategic and hands-on in the same day

Benefits

Comp & perks

Up to 30 days vacation
Pension/Retirement matching
Health plans and wellbeing programs
Give Back program
Educational resources and generous development allowance
Inclusive policies including maternity, paternity and parent leave
Recognition programs
Employee Share Options (ESOP)