Vice President, Customer Marketing

TeamViewer

VP of Customer Marketing leading impactful campaigns for TeamViewer, enhancing customer engagement and retention across a global base.

Posted 7/25/2026full-timeMünchen • 🇩🇪 GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing with a focus on customer lifecycle management, retention marketing, and programmatic customer success. Proven ability to lead teams, drive data-driven strategies, and optimize customer engagement across diverse global markets.

Highest-signal resume keywords

B2B SaaS MarketingCustomer Lifecycle ManagementRetention MarketingMarketing AutomationPeople Leadership

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Applicant Tracking System Keywords

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Hard Skills

Churn ReductionNet Revenue Retention (NRR)Cohort AnalysisChurn ModelingCampaign Performance Measurement

Soft Skills

Excellent English CommunicationCross-Functional Collaboration

Tools & Technologies

GainsightVitallyTotangoHubSpotMarketoBrazeIterable

Industry Keywords

Customer MarketingLifecycle MarketingProgrammatic Customer SuccessUpsellCross-Sell

About the role

Key responsibilities & impact

Shape how the world sees TeamViewer by driving impactful campaigns that reach millions globally.
Build and scale programmatic approach to customer engagement across a global base of 500,000+ SMB/long-tail customers.
Own the full post-sale customer journey for a segment that is not covered by dedicated Customer Success Managers.
Design scalable, data-driven programs that combine the discipline of programmatic CSM with the craft of retention and lifecycle marketing.
Lead and grow a team responsible for onboarding, adoption, retention, and expansion (upsell/cross-sell) across our entire customer base.
Partner closely with Product to shape the post-sale experience and reduce churn at scale.
Design automated, segmented onboarding programs that drive activation and time-to-value without human touch.
Develop early-warning and intervention programs (lifecycle campaigns, in-app messaging, email, health scoring) to identify at-risk accounts and drive proactive retention.
Identify monetization opportunities and turn them into programmatic execution.
Plan and execute upsell and cross-sell campaigns across segments, channels, and lifecycle stages.
Work hand-in-hand with Product Management and Product Marketing to influence roadmap, in-product messaging, and self-serve journeys that improve retention and reduce friction.
Build data-driven segmentation (by industry, usage, tenure, geography, revenue tier) to enable relevant, automated communication across the customer lifecycle.
Define and be accountable for retention/renewal rate, net revenue retention (NRR), churn rate, expansion revenue, and program-level engagement metrics.
Own the tech stack (e.g., marketing automation, CDP, in-app messaging, CS platforms) to enable scalable, triggered, and behavior-based communication.
Adapt programs for regional, linguistic, and cultural nuances across a worldwide customer base.

Requirements

What you’ll need

8+ years in B2B SaaS/software marketing, with significant experience in customer marketing, lifecycle marketing, retention marketing, or programmatic customer success.
Proven track record building and scaling retention/expansion programs for large, long-tail customer bases (ideally without 1:1 account coverage).
Experience owning churn reduction and NRR/expansion as core KPIs.
Strong understanding of customer lifecycle management, segmentation, and marketing automation for B2B audiences.
Experience partnering cross-functionally with Product and/or Customer Success leadership.
People leadership experience — building, managing, and developing marketing teams.
Analytical rigor: comfortable with cohort analysis, churn modeling, and campaign performance measurement.
Experience operating in a global, multi-region customer environment.
Excellent English communication skills; additional languages a plus.
Experience in high-volume, transactional or subscription-based B2B software businesses.
Familiarity with product-led growth (PLG) motions and self-serve customer journeys.
Experience with CS platforms (e.g., Gainsight, Vitally, Totango) and marketing automation tools (e.g., HubSpot, Marketo, Braze, Iterable).

Benefits

Comp & perks

Onsite Onboarding in our HQ office for an optimal start
Great compensation and benefits packages including company achievement bonus or sales bonus and regular salary reviews
Premiums for the private pension plan ( BAV ) up to the maximum amount are topped up by TeamViewer
Public transport friendly offices
Option to lease an e-bike (Germany only)
Special terms for local gyms
Access to Corporate Benefits platform with many discounts
Regular Team events and company-wide celebrations
Open door policy , no dress code rules, frequent all Hands and Leadership Lunches
Hybrid and Flexible work time
Work From Abroad Program allowing up to 40 days of work outside your contracting country