Director, Marketing Operations
TeamViewer
full-time
Posted on:
Location Type: Hybrid
Location: Munich • 🇩🇪 Germany
Visit company websiteJob Level
Lead
About the role
- Own and scale the global marketing operations roadmap, focusing on automation, efficiency, and measurable impact.
- Lead and mentor global teams across Marketing Automation, Marketing Operations Systems & Strategy, and In-Product Marketing Operations.
- Drive cross-functional alignment with Marketing, Sales, Product, and IT to ensure execution consistency and data integrity.
- Oversee the global Marketo instance and integration with Salesforce CRM, including campaign architecture, lead management, and data sync.
- Design and optimize omnichannel engagement strategies in partnership with Marketing, Sales, and Product teams.
- Collaborate with analytics and data teams to build attribution models and track performance across the buyer journey.
- Lead the execution and strategy for in-product user communications, including onboarding, feature adoption, and dynamic messaging.
- Support MarTech strategy through system integrations, tool evaluations, and migration initiatives.
Requirements
- 10+ years in Marketing Operations or Revenue Operations roles, with at least 3 years in a people leadership capacity
- Bachelor’s degree in Marketing, Business, Information Systems, or related field
- Hands-on experience managing global marketing automation instances, ABM technology and CRM integrations (experience in Marketo, DemandBase and Salesforce CRM a plus)
- Experience with in-product marketing tools and engagement strategies
- Experience supporting enterprise B2B Account Based Marketing in a SaaS or technology environment is a plus
- Prior involvement in large-scale CRM or MarTech migrations highly desirable
- Experience working across time zones and managing remote teams is a plus
- Proven leadership managing global marketing operations teams and strategic programs
- Strong background and proven track record in SaaS and / or Product-led-growth (PLG) businesses
- Expertise in Marketo, Salesforce CRM, DemandBase and related MarTech ecosystems
- Strong understanding of lead lifecycle management, attribution modeling, and marketing performance metrics
- Ability to navigate technical conversations and collaborate with engineering, product, and analytics teams
- Exceptional communication, project management, and organizational skills
- Experience building scalable processes and documentation across global organizations
- Analytical mindset with ability to translate data into actionable insights
Benefits
- Onsite Onboarding in our HQ office for an optimal start
- Close, in team collaboration with engineers to create custom tools
- Great compensation and benefits packages including company achievement bonus and stock-based options, regular salary reviews
- Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
- Public transport friendly offices
- Option to lease an e-bike
- Special terms for local gyms
- Access to Corporate Benefits platform with many discounts
- Regular Team events and company-wide celebrations
- Open door policy , no dress code rules, frequent all Hands and Leadership Lunches
- Hybrid and Flexible work time with up to 60% home office
- Work From Abroad Program allowing up to 40 days of work outside your contracting country
- We celebrate diversity as one of our core values, join and drive one of the c-a-r-e initiatives together with us!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing operationsrevenue operationsmarketing automationABM technologyCRM integrationslead lifecycle managementattribution modelingmarketing performance metricsprocess documentationdata analysis
Soft skills
leadershipcommunicationproject managementorganizational skillscollaborationanalytical mindsetmentoringcross-functional alignmentremote team managementscalable process building