Campaign Manager, Lifecycle Marketing

TeamViewer

Join TeamViewer as a Campaign Manager Lifecycle Marketing, developing targeted marketing programs to enhance user relationships. Collaborate across teams to drive user adoption and retention for a leading digital workplace platform.

Posted 5/21/2026full-timeBerlin • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Play a critical role in strengthening relationships with free users, prospects, and existing customers by developing and executing targeted, data-driven marketing programs across the entire lifecycle.
Work closely with cross-functional teams, including Global Campaign, Product Marketing, Customer Lifecycle, and Content teams, to drive user adoption, engagement, retention, and expansion.
Guide users through every stage of their journey—from first interaction to long-term advocacy—turning them into customers and loyal brand advocates while showcasing TeamViewer’s value.
Develop and implement initiatives to drive user activation, engagement, retention, and freemium-to-paid conversion.
Build and execute lifecycle marketing campaigns and user journey strategies across multiple touchpoints, including email and in-product messaging.
Create and manage end-to-end lifecycle flows, including onboarding, feature adoption, re-engagement, and upsell campaigns.
Analyze and monitor key performance metrics (e.g., conversion rates, usage KPIs, feature adoption, retention, engagement, and NPS) to measure and optimize campaign performance.
Leverage user data and segmentation to design personalized, insight-driven campaigns that improve the overall user experience.
Collaborate with Product Marketing and Sales to ensure users are informed about new features, product updates, and best practices.
Partner with Customer Success teams to understand user needs and develop strategies to increase retention and reduce churn.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in lifecycle marketing, or a related field.
Strong project management skills and the ability to manage multiple initiatives simultaneously.
Excellent written and verbal communication skills.
Data-driven mindset with experience analyzing customer data and using insights to optimize marketing strategies.
Experience working with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools.
Ability to collaborate cross-functionally and influence stakeholders at various levels.
Experience in the SaaS or technology industry is a plus.

Benefits

Comp & perks

Onsite Onboarding in our HQ office for an optimal start
Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
Premiums for the private pension plan ( BAV ) up to the maximum amount are topped up by TeamViewer
Public transport friendly offices
Option to lease an e-bike (Germany only)
Special terms for local gyms
Access to Corporate Benefits platform with many discounts
Regular Team events and company-wide celebrations
Open door policy , no dress code rules, frequent all Hands and Leadership Lunches
Hybrid and Flexible work time with up to 50% home office
Work From Abroad Program allowing up to 40 days of work outside your contracting country
We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingdata analysiscampaign performance optimizationuser journey strategiesuser activationuser engagementfreemium-to-paid conversionfeature adoptionretention strategiesupsell campaigns

Soft Skills

project managementwritten communicationverbal communicationcollaborationinfluencing stakeholdersdata-driven mindsetcustomer advocacyrelationship buildingstrategic thinkingproblem-solving