Senior Demand Generation Manager
TeamViewer
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Senior
About the role
- Own and execute full-funnel demand generation strategy with a strong focus on Enterprise and ABM-led programs .
- Design and run multi-channel campaigns aligned to business goals, including new logo acquisition, expansion, and product launches .
- Develop segment- and region-specific approaches (Enterprise vs. SMB; Net New vs. Existing) across EMEA, APAC, and AMS, ensuring alignment with local market needs and cultural nuances.
- Partner with Product Marketing, Sales, -Marketing Ops and Content to translate GTM strategy into high-impact demand programs, taking ownership from concept through execution and optimization.
- Plan and optimize campaigns to engage buying groups and accelerate complex enterprise deals with long sales cycles, showing resilience and adaptability in the face of shifting priorities and market dynamics.
- Test, measure, and optimize assets, channels & messaging across the funnel to drive pipeline quality, velocity, and revenue impact .
- Analyze performance and audience insights to inform ongoing strategy and investment decisions.
- Coordinate and communicate effectively across global teams and time zones to ensure smooth execution and stakeholder alignment.
Requirements
- 6+ years of B2B demand generation experience , with significant exposure to Enterprise and ABM-led full-funnel campaigns .
- Proven track record of driving pipeline and revenue impact in a SaaS or technology environment.
- Strong understanding of integrated marketing tech stacks (eg. Marketo, Salesforce, Demandbase – or similar) and account-centric measurement frameworks; hands-on experience is an advantage.
- Deep understanding of ICP definition, buying groups, and enterprise buying journeys .
- Highly analytical mindset with the ability to translate data into actionable insights and optimizations.
- Strong project and time management skills with the ability to prioritize effectively, manage multiple complex campaigns simultaneously, and consistently meet deadlines.
- Creative, strategic thinker who can balance big-picture planning with hands-on execution .
- German or French language is a plus.
Benefits
- Onsite Onboarding in our HQ office for an optimal start
- Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
- Premiums for the private pension plan ( BAV ) up to the maximum amount are topped up by TeamViewer
- Public transport friendly offices
- Option to lease an e-bike (Germany only)
- Special terms for local gyms
- Access to Corporate Benefits platform with many discounts
- Regular Team events and company-wide celebrations
- Open door policy , no dress code rules, frequent all Hands and Leadership Lunches
- Hybrid and Flexible work time with up to 50% home office
- Work From Abroad Program allowing up to 40 days of work outside your contracting country
- We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationfull-funnel campaignspipeline impactrevenue impactaccount-based marketing (ABM)integrated marketing tech stacksdata analysiscampaign optimizationproject managementtime management
Soft skills
analytical mindsetstrategic thinkingcreativityprioritizationcommunicationresilienceadaptabilitycollaborationstakeholder alignmentexecution