Social Media Specialist

Teamified

Social Media Specialist focusing on content execution and paid media strategy for client growth. Manage social channels and campaigns while analyzing performance metrics.

Posted 4/13/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)
Develop platform-specific content strategies
Write compelling captions, hooks, scripts, and storytelling content
Design or collaborate with designers on carousels, graphics, and visual posts
Maintain consistent tone of voice and brand identity
Stay ahead of social trends and adapt them creatively
Optimise content for each platform’s algorithm
Respond to comments and DMs in line with brand voice
Encourage engagement through strong calls-to-action
Build and nurture online communities
Establish brand authority and personality
Identify opportunities for collaboration, partnerships, or growth
Plan and launch paid campaigns aligned to client business objectives
Define audience targeting, budgets, and bidding strategies
Build structured conversion funnels (awareness → consideration → conversion)
Manage campaigns across: Meta (Facebook & Instagram Ads), TikTok Ads, LinkedIn Ads, YouTube Ads, X Ads
Monitor KPIs daily (CPC, CPA, CTR, ROAS)
Conduct A/B testing (creative, copy, audience, placements)
Scale high-performing campaigns
Reduce wasted ad spend
Continuously improve conversion rates
Track conversion events, pixels, and attribution
Analyse campaign and organic performance
Build weekly and monthly performance reports
Translate data into clear insights and strategic recommendations
Forecast performance and expected returns
Identify revenue growth opportunities for clients and the agency
Work closely with Creative Director & Design team to elevate content quality
Collaborate with account managers on client strategy
Align with client sales teams on lead quality
Provide strategic recommendations proactively

Requirements

What you’ll need

3–5+ years in social media management and paid media buying
Strong content creation and video editing skills
Advanced understanding of paid social advertising platforms
Strong analytical and commercial mindset
Experience with conversion tracking, pixels, and attribution
A/B testing and optimisation expertise
Budget forecasting and revenue modelling capability
Proficiency in Excel / Google Sheets
Excellent written and verbal communication skills
Ability to balance creativity with performance metrics.

Benefits

Comp & perks

- Flexibility in work hours and location, with a focus on managing energy rather than time.
- Access to online learning platforms and a budget for professional development
- A collaborative, no-silos environment, encouraging learning and growth across teams
- A dynamic social culture with team lunches, social events, and opportunities for creative input
- Health insurance
- Leave Benefits
- 13th Month Salary

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

video content productioncontent strategy developmentcaption writingstorytellingA/B testingconversion trackingoptimisationbudget forecastingrevenue modellingdata analysis

Soft Skills

creativityanalytical mindsetcommunicationcollaborationengagementstrategic thinkingadaptabilitycommunity buildingproblem-solvingleadership