Teamified

Paid Social, Content Performance Specialist

Teamified

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Produce short-form and long-form video content (Reels, TikToks, YouTube Shorts)
  • Develop platform-specific content strategies
  • Write compelling captions, hooks, scripts, and storytelling content
  • Design or collaborate with designers on carousels, graphics, and visual posts
  • Maintain consistent tone of voice and brand identity
  • Stay ahead of social trends and adapt them creatively
  • Optimise content for each platform’s algorithm
  • Respond to comments and DMs in line with brand voice
  • Encourage engagement through strong calls-to-action
  • Build and nurture online communities
  • Establish brand authority and personality
  • Identify opportunities for collaboration, partnerships, or growth
  • Plan and launch paid campaigns aligned to client business objectives
  • Define audience targeting, budgets, and bidding strategies
  • Build structured conversion funnels (awareness → consideration → conversion)
  • Manage campaigns across: Meta (Facebook & Instagram Ads), TikTok Ads, LinkedIn Ads, YouTube Ads, X Ads
  • Monitor KPIs daily (CPC, CPA, CTR, ROAS)
  • Conduct A/B testing (creative, copy, audience, placements)
  • Scale high-performing campaigns
  • Reduce wasted ad spend
  • Continuously improve conversion rates
  • Track conversion events, pixels, and attribution
  • Analyse campaign and organic performance
  • Build weekly and monthly performance reports
  • Translate data into clear insights and strategic recommendations
  • Forecast performance and expected returns
  • Identify revenue growth opportunities for clients and the agency
  • Work closely with Creative Director & Design team to elevate content quality
  • Collaborate with account managers on client strategy
  • Align with client sales teams on lead quality
  • Provide strategic recommendations proactively

Requirements

  • 3–5+ years in social media management and paid media buying
  • Strong content creation and video editing skills
  • Advanced understanding of paid social advertising platforms
  • Strong analytical and commercial mindset
  • Experience with conversion tracking, pixels, and attribution
  • A/B testing and optimisation expertise
  • Budget forecasting and revenue modelling capability
  • Proficiency in Excel / Google Sheets
  • Excellent written and verbal communication skills
  • Ability to balance creativity with performance metrics
Benefits
  • Flexibility in work hours and location, with a focus on managing energy rather than time.
  • Access to online learning platforms and a budget for professional development
  • A collaborative, no-silos environment, encouraging learning and growth across teams
  • A dynamic social culture with team lunches, social events, and opportunities for creative input
  • Health insurance
  • Leave Benefits
  • 13th Month Salary
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
video content productioncontent strategy developmentcaption writingstorytellingA/B testingconversion trackingoptimisationbudget forecastingrevenue modellingdata analysis
Soft Skills
creativityanalytical mindsetcommunicationcollaborationengagementstrategic thinkingcommunity buildingadaptabilityproblem-solvingleadership