Team17 Digital

Product Manager

• Own and maintain the live service content roadmap for the HLL franchise and future games, aligned to franchise strategy and commercial targets.
• Define and manage the content calendar — maps, updates, seasonal events, limited-time content, and DLC drops — working closely with the development team to sequence and deliver.
• Prioritise the product backlog across new features, content, and technical improvements, balancing player experience with business impact.
• Translate franchise strategy into clear quarterly and annual content plans, keeping development, marketing, and publishing aligned and moving in the same direction.
• Define, track, and report on the core live service KPIs for the HLL franchise — daily and monthly active users, retention curves, session length, content engagement, and early churn signals.
• Use player data, community intelligence, and competitive research to identify friction in the player journey and develop targeted product responses.
• Build and own a structured community feedback loop — synthesising sentiment from Steam, Discord, Reddit, and elsewhere into actionable product decisions.
• Partner with Community Management to ensure the player community is properly informed, heard, and represented in live service planning from the earliest stages.
• Own the monetisation approach for the HLL franchise — cosmetics, DLC, seasonal content — designed for a premium PC and console audience where perceived fairness and player trust are non-negotiable.
• Work with portfolio leadership and finance to forecast the revenue impact of new content releases and live events, and track performance against agreed targets.
• Monitor competitor monetisation practices and player sentiment to inform pricing, packaging, and promotional decisions.
• Identify opportunities to grow franchise revenue without compromising the player relationship, and build the commercial case for new content investments.
• Act as the connecting tissue for the HLL live service roadmap across development, QA, marketing, community, and publishing — the person who connects the dots and keeps everyone aligned.
• Lead live readiness processes — go/no-go criteria, release risk assessment, and post-launch monitoring — for every content update and feature release.
• Brief the Brand Marketing Manager and wider marketing team on upcoming live service moments, ensuring product plans translate into strong marketing and community execution.
• Manage upwards and sideways with clarity — surface risks early, communicate progress honestly, and keep leadership properly informed without noise.
• Lead or commission player insight and data analysis initiatives that directly inform live service strategy and product decisions.
• Conduct ongoing competitive analysis of comparable PC and console live service titles, tracking market trends and evolving player expectations.
• Drive retrospectives after major content releases — capturing honest learnings and feeding them back into future planning to continuously raise the bar.

Product Manager – Live Service