Premium Rum Brand Ambassador

TEAM

Premium rum brand ambassador building menu placements, brand awareness, and volume growth. Executing tastings, trainings, promotions, and distributor partnerships for TEAM.

Posted 8/24/2026full-timeRichmond • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand category management and mixology, with a strong ability to execute promotions and build relationships with key accounts. Proficient in budget management and market analysis to drive brand performance and growth.

Highest-signal resume keywords

Brand Category ExpertiseSales ExperienceEvent ManagementBudget ManagementProactive Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ReportingMarket AnalysisPromotional ExecutionMenu Placement StrategyActivity Calendar Management

Soft Skills

Self-MotivatedCreativeResponsibleGreat with PeopleComfortable Speaking to Groups

Industry Keywords

Brand AmbassadorMixologyDistributor RelationshipsConsumer TrendsMarket Activity Reports

About the role

Key responsibilities & impact

Serve as brand category and mixology expert
Obtain menu placements in influential accounts to strengthen category leadership
Align with key local industry events and participate where strategically appropriate
Execute brand promotions, tastings, and trainings throughout the market
Stay informed of customer and consumer trends and share insights
Maintain an activity and promotions calendar and communicate effectively with distributors and the sales team
Provide bi-weekly market activity reports to the Regional Market Manager
Call on key on- and off-premise accounts, develop relationships, build brand awareness, and increase volume growth and menu placements
Use sales reports to measure brand performance and contribute to territory analysis and recommendations
Ride with distributor sales representatives as needed
Participate in out-of-market sales blitzes
Maintain top-volume accounts and reduce losses
Submit weekly program documents and deliverables on time
Manage the assigned budget
Visit other markets quarterly as needed

Requirements

What you’ll need

Passionate, self-motivated, creative, and responsible
Proactive communicator
Comfortable speaking to small groups and being seen as an expert
Great with people, including bartenders, distributors, and consumers
Event management or promotional background is a plus
Previous experience in sales preferred
Previous experience as a Brand Ambassador preferred
Sound financial skills and experience managing a budget
Willingness to travel up to 20%

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodation for individuals with disabilities