Portfolio Brand Ambassador

TEAM

Brand Ambassador responsible for executing promotions and enhancing brand visibility in Canada. Collaborating with distributors and industry events to strengthen category leadership and consumer engagement.

Posted 5/27/2026full-timeMontreal • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Serve as brand category & mixology expert
Strengthen category leadership by obtaining menu placements in influential accounts
Align and with key local industry events and participate where the opportunity fits our strategy
Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners
Stay informed of customer and consumer trends, share insights
Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team
Provide bi-weekly market activity report to Regional Market Manger to include list of objectives, accomplishments, competitive activities, special projects and/or any needs
Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory
Ride with distributor sales representatives as needed
Participate in out-of-market sales blitzes
Work closer to maintain Top Volume accounts, reduce losses
Timely submission of weekly required program documents and deliverables
Manage assigned budget
Quarterly visit other markets as needed

Requirements

What you’ll need

Passionate, self-motivated, creative, responsible
Proactive communicator
Comfortable speaking to small groups and being seen as an expert
Great with people; from bartenders to distributors to consumers
Event management or promotional background is a plus
Previous experience in sales preferred
Previous experience as a Brand Ambassador preferred
Has sound financial skills and experience managing a budget
Willingness to travel up to 20%

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodation for individuals with disabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales reportingbudget managementevent managementbrand promotionmixology expertisemenu placement strategymarket analysisrelationship buildingcompetitive analysispromotional training

Soft Skills

self-motivatedproactive communicationpublic speakinginterpersonal skillscreativityresponsibilityteam collaborationcustomer insight sharingproblem-solvingadaptability