Traffic Intelligence Specialist

Team Velocity

Traffic Intelligence Specialist ensuring integrity and accuracy of traffic across digital properties for Team Velocity. Partnering with multiple teams to improve traffic quality and analytics implementations.

Posted 7/1/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

GrafanaJavaScriptTableau

About the role

Key responsibilities & impact

Monitor traffic quality across hundreds of dealership websites.
Analyze traffic patterns to identify bots, crawlers, spam, and invalid sessions.
Partner with the Analytics team to ensure accurate GA4, server-side tagging, and event collection.
Work with the Launch team to validate analytics implementations before websites go live.
Verify CDN and Akamai Bot Management configurations are correctly deployed on new launches.
Develop dashboards that measure human traffic versus automated traffic.
Create and maintain allowlists for search engines, OEM integrations, uptime monitoring, and approved third-party services.
Investigate unusual changes in traffic, conversions, engagement, or attribution.
Configure and optimize Akamai Bot Management policies while minimizing false positives and maintaining a seamless user experience.
Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics configurations.
Ensure marketing campaigns and reporting are not impacted by invalid traffic.
Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to classify traffic.
Partner with Data Engineering to ensure bot traffic is excluded from reporting and downstream data platforms.
Develop documentation, launch checklists, and standards for traffic quality validation.

Requirements

What you’ll need

Google Analytics 4 (GA4)
Google Tag Manager (GTM) and Server-Side GTM
Understanding of CDN platforms such as Akamai or Fastly
Hands-on experience with Akamai Bot Management, including Client Reputation, Content Protector, and traffic classification
Experience with dashboards (Looker, Power BI, Tableau, or Grafana)
Knowledge of HTTP, cookies, browser behavior, headers, and JavaScript
Experience investigating analytics discrepancies and attribution issues
Strong analytical and troubleshooting skills

Benefits

Comp & perks

medical
dental
vision
unlimited paid leave
401(k) matching
wellness
more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Traffic Quality MonitoringEvent CollectionHTTP AnalysisCookie Consent ValidationTraffic ClassificationAnalytics Discrepancy InvestigationBehavioral Signal AnalysisAkamai ConfigurationServer-Side TaggingData Documentation

Soft Skills

Analytical SkillsTroubleshooting Skills