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Digital Media Director
Team Up - We Build TeamsDigital Media Director leading the growth of digital platforms for a financial media company. Focused on scaling operations and audience engagement across social media channels.
About the role
Key responsibilities & impact- Lead the strategic growth of digital media platforms across YouTube, Instagram, TikTok, Substack, and WhatsApp
- Scale audience reach, engagement, and platform performance through content and distribution strategies
- Oversee editorial planning and narrative positioning within macroeconomics and financial markets topics
- Coordinate content production workflows and media operations
- Monitor analytics, KPIs, and growth metrics across all channels
- Lead and coordinate content, production, and research teams
- Conduct regular KPI and performance reviews
- Optimize platform-specific growth strategies and audience acquisition
- Identify and evaluate emerging media trends, platforms, and AI-powered content tools
- Maintain operational discipline and consistency across all media channels
Requirements
What you’ll need- Proven experience scaling digital media platforms and online audiences
- Strong understanding of YouTube, Instagram, TikTok, Substack, and digital content ecosystems
- Strong editorial instincts and storytelling/narrative positioning skills
- Understanding of financial markets, macroeconomics, or investment-related content
- Leadership experience managing or coordinating content/media teams
- Experience working in fast-paced, entrepreneurial environments
- Familiarity with AI-enabled media production and automation tools
- Strong analytical mindset with experience tracking KPIs and performance metrics
- Excellent English communication skills, both written and verbal
- Ability to work aligned with Asian time zones
- Strong organizational, coordination, and project management skills
Benefits
Comp & perks- Competitive salary
- Flexible working hours
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital media platformscontent distribution strategieseditorial planninganalyticsKPI trackingperformance reviewsaudience acquisitionmedia production workflowsAI-powered content toolsfinancial markets
Soft Skills
leadershipstorytellingorganizational skillscoordinationproject managementanalytical mindsetcommunication skillsadaptabilityteam managementstrategic thinking