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Email Marketing Strategist – CRM, DTC
Team RynkebyEmail Marketing Strategist working with e-commerce brands at Bote.agency. Creating Klaviyo campaigns and managing CRM strategies in a remote freelance role.
About the role
Key responsibilities & impact- Account-level CRM strategy: build and maintain each brand's roadmap
- Creative conception & briefs: translate vague client input into a precise brief
- Klaviyo technical setup: define send and exclusion segmentation
- Pre-send quality control: validate segments, subject lines, and offers before each send
- Client relationship: prepare and lead monthly client meetings
- Production collaboration: coordinate with the Specialist, Co-writers (CoReds), Designers, and Video Editors
Requirements
What you’ll need- Proven experience in email marketing / CRM for e-commerce
- Proficiency in Klaviyo: segments, flows, campaigns, profile properties, conditional logic
- Understanding of e-commerce subscription mechanics (SKUs, recurring/replenishment orders, upsell / downsell) and the Shopify ecosystem
- Solid fundamentals in deliverability and email performance analysis (open rate / order rate, impact of formats, etc.)
- Comfortable using Figma to brief and annotate mockups
- Excellent written French
Benefits
Comp & perks- Long-term freelance engagement
- Full flexibility on where and how you work
- Progressive ramp-up in workload based on your skills
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Email MarketingCRM StrategyKlaviyo SegmentationEmail Performance AnalysisFigma Proficiency
Soft Skills
Client Relationship ManagementCreative Brief DevelopmentCollaboration